Theory Of Medical Logistics Alliance Dominated By Medical Manufacturing Enterprises

In recent years, the high cost of medical logistics is one of important reasons of contributing to high pharmaceutical product price. In order to effectively reduce medical logistics cost, it will be the key development direction in future for medical manufacturing enterprises and medical logistics enterprises to establish medical logistics alliance. To establishing medical logistics alliance dominated by medical manufacturing enterprises, will be of great advantages in two aspects:It will help to integrate social logistics resources, reduce medical logistics cost and then reduce price of medical product, which will benefit the people at final; It will help medical manufacturing enterprises free from logistics management and then to concentrate on medicine research, development and production, which will enhance the core competitiveness of medicine production enterprises. Therefore, it will be of very important significance to study the basic theory of medical logistics alliance dominated by medical manufacturing enterprises.On the line of "arrangement-organization-running" of the alliance, this dissertation studies the basic theory of the medical logistics alliance. By probing into the particularity of medical logistics, the cause of the medical logistics alliance dominated by medical manufacturing enterprises, partner selection, infrastructure construction, benefit distribution, trust relation, performance evaluation and some other aspects, a theoretical framework is developed for the medical logistics alliance dominated by medical manufacturing enterprises. The main works are just as follows:(1) By analyzing of the particularity of the medical logistics and the Chinese traditional medical logistics channel mode, the main channel mode is proposed for the modern medicine logistics in China. The main logistics modes for the Chinese medicine production enterprises are discussed. The main characteristics and organizational form of the medical logistics alliance dominated by medical manufacturing enterprises are analyzed, and the cause of the medical logistics alliance dominated by medical manufacturing enterprises is illustrated.(2) The principle, content and method of recognizing the medical logistics market opportunity are analyzed. A model for evaluating the medical logistics market opportunity is developed based on the theory of real option analysis. The conditions for the medicine production enterprise to grasp grasp the logistics market opportunity are discussed. By analyzing three different modes of implementing medical logistics, a logistics mode selection model is established based on the LC-NPV method. The case study shows that, the best logistics implementation mode is that the medicine production enterprises and the medicine logistics enterprises establish logistics alliance.(3) On the problem of asymmetric information existing in the partner selection for the medical logistics alliance, a mechanism showing the partner’s basic status is designed, which is shown to enhance the effectiveness in partner selection. On the problem that there may exist different preference evaluation information in the process of partner selection for different assessors, a partner group decision model is established based on a variety of preference information, and an example is used to demonstrated its feasibility and effectiveness.(4) To solve the logistics center location problem and the infrastructure investment allocation problem in the process of infrastructure construction for medical logistics alliance, a logistics center location model is developed that maximizes the alliance utility, and an infrastructure investment allocation model of the alliance is developed based on the combination optimization method.(5) The sources of benefits for the medicine logistics alliance dominated by medical manufacturing enterprises are analyzed. The principle of interest distribution for the medical logistics alliance is put forward. A model for interest distribution is established under the asymmetric information conditions, which is shown to harmonize the beneficial relations in between the logistics alliance and its members.(6) Based on system dynamics theory, the cause and effect of the trust influence factors is analyzed for the medical logistics alliance. The dynamics development of alliance trust is figured out. From the perspective of evolutionary game, the operation mechanism of alliance trust is analyzed.(7) Based on the analysis of the particularity of the performance evaluation of medical logistics alliance, a performance evaluation index system is established for the medical logistics alliance. A medical logistics alliance performance evaluation model is constructed based on DHGA algorithm and a case study is used to demonstrate the effectiveness of the model.