Research On The Problems And Countermeasures In The Logistics Alliance Led By Company A

At present,China's logistics industry has entered a period of rapid development.With the increasing demand for logistics,industry competition is also gradually intensifying.How to deal with this fierce competition has become an urgent problem for logistics enterprises to solve.In practice,many logistics enterprises are trying to integrate resources,explore industry opportunities and improve their competitiveness by forming strategic alliances with partners.A company is the leader of logistics enterprises in China,and its logistics alliance has been quite representative and influential in China.This paper takes the logistics alliance led by A company as the research object,and uses literature research method,case analysis method,comparative research method and questionnaire survey method to systematically explain the membership structure,operation structure,operation process and computer system of the logistics alliance led by A company.In view of the current situation of logistics alliance operation led by Company A,it is proposed that problems exist in the alliance,such as excessive use of the power of the alliance owner by Company A affecting the stability of the alliance,conflicts caused by differences in corporate culture among members,improper control of alliance information reducing customers' trust in the alliance,and incomplete information system affecting customer experience.Then through the survey data analysis of A company led by the logistics alliance problems.Finally,aiming at the problems existing in the logistics alliance led by Company A,the paper puts forward some targeted countermeasures,such as building a perfect and efficient logistics alliance ecosystem,building a unified logistics alliance culture,improving the alliance information control mechanism and optimizing the operation system.