| We have entered a new era with frequent changes, enterprises have to change the traditional management mode characterized by absolute competition. In order to exploit fast-changing opportunities in the knowledge times, many enterprises formed temporary alliances as the construction and optimization of virtual logistics alliance.As the economic globalization, the dynamic trend of market and the individualized trend of demand are obvious day by day, shipping enterprises face more opportunities and more challenges. On one hand, shipping market expanding unprecedented and shipping demand emerging constantly bring numerous market chances to shipping enterprises.It becomes the key strategy hew to rapidly get hold of dynamically changing market opportunities for the management and competence of shipping enterprises. Because of the variety of the shipping demand, it is not easy for the individual shipping enterprise to possess many kinds of superior resources at the same time, especially for middle and small shipping enterprises which have less scale and inferior strength. When lacking a certain key capability under some specific market opportunity, the best method is not purchasing it forever, but seeking the partners with the capability, drawing support from external strength to realize the optimization of outside resources. So this thesis puts forward a kind of new competitive strategy and new management theory for middle and small shipping enterprises aiming at the market opportunity-construction of virtual logistics alliance.This article is devoted to the construction of virtual logistics alliance approach and decision support system of virtual logistic enterprises. The article makes detailed research on the construction of virtual logistics alliance method of virtual logistic enterprises. And for the accuracy of selection, the article proposes improving RBF neural network for partner selection. The accuracy of construction of virtual logistics alliance of improved. |
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