Study On Evaluation System And Key Factors Of Competitiveness Of CATV Industry

As the reform and opening goes deeper and the market economy develops, a remarkable achievement is obtained that the CATV corporations grow from the initial status to the situation of having the most users in the world. But compared to that of the advanced countries, there are still many problems that we should try our best to deal with. For example, the average contribution value of each user is small and the degree of marketization is low. On the basis of this, the Chinese government keeps on adjusting and reforming the relevant industrial policy, especially the recently released integration of the three networks. Its formulation and implementation will have great effect on the future development of CATV Network Industry.The integration of the three networks means that the telecom network, the internet, and the broadcasting network all can provide the integrated multimedia information for their users by technical innovation, thus the CATV industry and the telecom industries will compete with each other. Therefore it is very urgent for the CATV industry to improve its competence to face the increasingly fierce competition.Based on the analysis of the characteristics of our CATV industry and its background, the CATV network competitive model and its evaluation system in accordance with the feasibility conditions are constructed in this paper with case study of Shanxi CATV industry. Besides, a further study on how to improve the competitiveness of CATV industry is made from the scale economy, the satisfaction of users and the connotation to the integration of the three networks. Finally, the coping strategy that the CATV industry can appeal to is put forward.Currently, the research on the competitiveness of CATV industry is rare and not complete. Combining the present situation, the paper mainly focuses on the following aspects.1. After the systematic analysis of the CATV industry itself and its competitiveness, the CATV competitive model and its evaluation system are established. By dividing the evaluation indexes into three categories, the weight of the obtained indexes suggests that the scale economy, the users’ satisfaction and the industrial policy have a great influence on its competitiveness. Also an empirical study with Shanxi CATV as an example is made, hence offering relevant proposals for improving the competitiveness of the CATV industry in our country.2. Combining the development mode and characteristics of CATV industry, a research is made on the scale economy and its boundary problems with the conclusion that CATV Network industry shows an evident scale economy. That is to say, within the certain output range, the average cost will decline continuously with the increase of the output.3. From the connotation of users’satisfaction and its influencing factors, the exponential model of CATV users’satisfaction is set up. Besides, an empirical study is made by taking Taiyuan CATV Network Company as an example. Consequently, we come to the conclusion that CATV industry can take three measures, the expected quality, the perceived quality, and the construction of CATV operation systems, to improve users’satisfaction and therefore to improve the competitiveness.4. Based on the integration of the three networks, the currently most important policy the CATV industry faced, the author extracts the competitive relationship which is analogous to the “Stone--Scissors--Clothes” relationship. Under some assumptions, we construct a mathematic model of this competitive relationship by differential equations, and then draw a conclusion after the analysis and simulation of this model.5. The implementation of the integration of the three networks may make the CATV market become chaotic and unpredictable. To avoid and limit the policy failure and the operating risk brought by this uncertainty, the competition-cooperation game model between CATV industry and the Telecom industry is built by the use of evolutionary game theory. Through mathematical analysis and numerical simulation, the coping strategy that CATV industry should adopt is brought forward.