A Study On Forestry Leisure Industry Development Of China

Freedom is the essence and ultimate demand of human beings, and the optimal realization of freedom is leisure. With the human society's development and progress, leisure consumption has become an important indicator to measure the quality of people's lives. To develop leisure industry has already become a major tendency worldwide.According to international experience, when the average income achieves a certain level, leisure industry, with the leading role played by tourism, would begin to develop. At present, the average per capita income of our country has surpassed $1000 dollars, and the life style is changing from 'survival' to 'enjoyment', from 'enjoyment' to 'development'. The forestry leisure industry, headed by tourism, becomes emerging industry with broad market prospect. The development of forestry leisure industry plays an important role in driving relevant industrial development, promoting employment, raising people's quality of lives, enhancing the development of economic society as well as improving the ecological environment construction and progress. Under the condition in which the government entrusts the forestry with three statuses and proposes the strategic transformation from timber-based production to eco-based construction, the forestry leisure industry acts as a positive part in exploring forestry development potential and realizing the strategic transformation. Forestry leisure industry becomes a new economic growth point.Based on the connection between forestry and the leisure industry, and referred to Industrial Economics, Consumption Economics, Modern Leisure Study and Forestry, the dissertation presents the concept of forestry leisure industry, illustrates the very meanings and characteristics of the industry, explores its structure with growth, industry correlating effect as well as consumption needs and rules, analyzes the factors restrict the development of it, and proposes the general theoretic framework and the overall goal of China's forestry leisure industry development. Based on the application of SWOT, the dissertation establishes the harmony strategy, defines the basic principles, designs the basic model and studies the environmental support system, of China's forestry leisure industry development. The ways to optimize the structure of forestry leisure industry and the countermeasure suggestions to develop the industry into a superiority one are also proposed.Taking the traveling leisure, the cultural leisure, the sports leisure, the health leisure as the leading industries, the forestry leisure industry is a comprehensive industry. It targets the maintenance and improvement of ecology and environment, featured by strong industry dependency and geography, meanwhile reflects modern industrial development tendency of cluster, integration, and ecology.In the situation of economy and society transition as well as the strategic transformation of forestry in our country, it is a beneficial and important choice to speed up the development of forestry leisure industry to solve ecological and social problems. At current stage, constrained by the economic and social development level, the resource and environmental condition, the institutional arrangement and other relevant restrictive factors, the development of forestry leisure industry needs the, support of institutional, ecological, humanistic environment as well as relevant industries. The structural optimization of forestry leisure industry takes the ecological, social and economic functions as the foundation to realize the high upgrade and efficiency of the industrial structure. The development of forestry leisure industry must coordinate the guide of the government, the professional association and the self-functioning of the industry to promote the highly efficient operation, orderly competition and sustainable development. By studying the basic rules of forestry leisure industry development, and the leisure industrial structure systematically, the dissertation tries to propose beneficial decision-making references to the development of forestry leisure industry in our country.