Research On Export Benefit Of Chinese Floor On The Basis Of FTA Strategy

Export benefit which has been seldom discussed yet, is one of the difficult problems indevelopment of flooring industry.The problem seems dominant that it is caused comprehensively by much marketconcentration, trade barriers restriction, timber resources bottleneck, loss of core intellectualproperty and appreciation of RMB. Rise to theoretical level, it may be the reason of weakeningcomparative advantage, declined factor endowment adequacy, non-scale economy, technicalprogress restriction, trade policy conflict, non-tariff trade barriers and new protectionism.However, it's not necessarily so when we make empirical analysis on wood flooring–specialforest products trade in SMEs–there is industrial agglomeration.This paper explores flooring export benefit based on FTA strategy, and reveals its problemsby the approach of combination of qualitative and quantitative, then macro-evaluates influencefactors on flooring export benefit and their influence degree as well, finally forwards thefeasibility countermeasures and suggestion.As to research thought, this paper is based on FTA strategy, that is to say, analyzing tradeintensity index and testing the results of trade gravity model proceeding with investment effecton economic integration, and considering the principle of profit maximization and according toinvestment liberalization agreement, screening16countries as host countries for flooringenterprises to implement "going out" strategy on the basis of analyzing FTA's trade effect.As to the research of analyzing influence factors on flooring export benefit, this paperpoints out that there are three key factors including rising cost of production and circulation inflooring industry, slow domestic and international flooring demand growth and rapid expansionof production capacity in flooring industry, from the aspects of international and domesticeconomic environment and internal factors of industry. All these three factors affect the exportbenefit of flooring.This paper applies Michael Potter's theory of national competitive advantage anddemonstrates that the government can play a basic role in guiding the healthy and reasonabledevelopment of flooring industry, improving industry concentration by FTA strategy, promotinginternational cooperation and developing industrial plantations, solving the problem of woodresource shortage and elevating flooring industry competitiveness.As to production factor and demand condition, this paper elaborates the competitivestrategy of brand construction, place construction and product updates; interprets technicalinnovation strategy of promoting overseas research, independent study and researchcooperation; explains several "going out" strategies on the circumstance of free trade agreement;discusses the standardization of technical standard and strengthening technology certificate to avoid trade risk.In a word, this paper is strategy research on flooring export benefit upon FTA strategy, andlater expects to discuss final export benefit improvement of laminate flooring, solid woodflooring, solid wood composite flooring and bamboo flooring for four "flooring cities"respectively.