| SD Company is one of the biggest state-owned textile and garmententerprises in Shanghai. Its business scope includes production, domestictrade and international trade of textile and garment, but not limited to.Operating revenue of year2012is RMB4.6billion, in which exportrevenue is RMB2.89billion, and the latter accounts for over50%.However, SD Company is faced with such disadvantages as lessincrease of textile and garment export to traditional markets, rising laborand raw material costs domestically, fierce competition from othercountries, and more global trade protectionism. There are not onlychallenges, but also opportunities for SD Company. Under suchcircumstances from domestically and internationally, SD Company has tomake clear its problems regarding company’s strategy, and analyses itsadvantages and disadvantages.Based on new conditions from domestic and international markets,especially the cost pressure from domestic textile and garment industry,SD Company has to cultivate new advantages of export competitiveness, which are the advantages focusing on technology and management.In order to cultivate new advantages of export competitiveness, SDCompany has to carry out the ’Going Out’ strategy. Going out to westernand central China or Southeast Asian countries where boast lessexpensive labor resources, meanwhile, opening offices near the buyers inEuropean and American countries to provide better services, and gettingmore orders through brands cooperation are the ways to keep growing SDCompany’s business. |
