Evaluation On The Efficiency Of The Regional Tourism Industry

The national tourism work conference of 2008 put out the transformational upgrade development of tourism and request transformation development mode from extensive form to intensive mode. But now Chinese tourism has an expansion-scale growth situation. With the expansion of scale, how our earnings exactly? Whether the proportion of input and output of tourism is in a reasonable range? That is to say what is the tourism development level? So the paper researches the tourism industry efficiency of 31 regions in China to reveal the space-time differences, changing trends and influencing factors of Chinese tourism efficiency. And then it can put feasible countermeasures to enhance tourism development for Chinese tourism efficiency. The main content and conclusion of study are described below:First of all, the thesis analyzes and defines the concept of efficiency, and it presents the main research of efficiency method:parameters method and non-parametric method. Besides, it tidies the research content of tourism efficiency in domestic and foreign countries. The result shows that the foreign researches is earlier than the domestic research of tourism efficiency and it mainly focuses on the hotels, travel agencies, airport and other related business that analyzes efficiency in single enterprise form. But the domestic researches mainly focus on the macro researches on the regional levels. For example, there are some researches that put provincial regions or some city as the research object. The domestic researches are also gradually to pay more attention research perspective from tourism, hotels, and travel agencies. The researches about tourism enterprises efficiency of domestic researches are from the regional level, and they are not like foreign researches that put concrete tourism enterprises as research object. The researches of domestic tourism efficiency involved the fields are fewer than foreign researches.Secondly, the thesis respectively uses super efficiency DEA model and Malmquist index model to calculate the static efficiency and dynamic efficiency of Chinese tourism. The result shows that static efficiency of Chinese tourism keeps rising situation from 0.6267 rising 0.6866 from 1995 to 2008, and the mean value is 0.744, which Chinese tourism efficiency has been improved in recent years, but is has some differences. In 14 years, Chinese tourism efficiency has some improves but has some waves, and it shows a "rising and falling, rising and falling" trend. Dynamic efficiency of Chinese tourism has a rising with the average of 1.9%growth from 1995 to 2008 including annual average growth 0.3%of technical progress, annual average growth 1.6% of technology efficiency. So the inter-province dynamic efficiency growth of tourism is mainly come from technology efficiency progress, and technological progress is not obvious for the efficiency growth.Once more, the thesis usesσ,βandβtest for convergence to analyze the tourism convergence changing trend of 31 cities in China from 1995 to 2008. The result shows that it has a little change of Chinese tourism efficiency from 19995 to 2008. The biggest gap is 0.8054, and the minimum gap is 0.3492. the change process is stable in the smaller fluctuations, but the overall trend is the gap is changing smaller in 14 years in the national regions which shows the convergence characteristic; tourism efficiency change in the national regions from 1995 to 2008 passes the convergence, which is in a convergence situation, and it has convergence change of 4.04%. It shows the regions of low-efficiency of national tourism efficiency are gradually catching with the regions of high efficiency, which has a steady-state direction. The internal absolutely convergent of the eastern, central and western "club" also passes the test, which shows the internal provinces and cities of three regions has steady development trend; it can find the convergent trend of national regions is lower than the east and northeast areas. From the points of view of regions, the trend is northeast, western, central areas.Finally, the thesis uses econometrical panel data model to identify impact factors of Chinese tourism efficiency. The result shows that development level of regional economic is not obvious for the influence of tourism efficiency, but other four variables of tourism efficiency have significant influences. Among them, development scale of service industry has a significant negative influence and other three variables have a significant positive effect, and the effect coefficient is from big to small:development level of service industry, location condition and fixed assets investment.