Research On The Optimization Of SDCB Corporate Governance Structure

Corporate governance structure is the core issue of modern enterprises system,with the development of modern enterprise in our country gradually,more and more enterprises face the problems of corporate governance structure,corporate governance structure optimization and perfection is not just a matter of individual enterprises,is also the important factors that affect the entire market stability,corporate governance has received extensive concern of the industry,academia,government.Corporate governance problem is the basic problem of modern corporate governance structure,a lot of research on domestic and international numerous scholars from various angles,but the differences of the existing research results,no matter from the ownership structure,board governance,governance of the board of supervisors or management incentive is not consistent with the conclusion,corporate governance problem is still pending.In addition from the case study,the study of corporate governance structure are mainly concentrated in industries such as manufacturing,finance or do not distinguish between the study of the industry,for a handful of China's media industry research,Shandong Publishing Company began to launch ipo from 2011 until 2017,in recent years has been the transformation of the corporate governance structure,it provides a good example to the research in this article,this article mainly aiming at the problems in Shandong Publishing Company governance structure and optimization for this paper.In 2017,the Shandong Provincial Government put forward ten opinions to speed up the reform of state-owned enterprises,asking state-owned enterprises to optimize the equity structure and explore the establishment of a professional manager system for external directors and expatriate supervisors;Before 2018,the substantive management level of state-owned enterprises in the province was reduced to within three levels in principle,which provided policy support for the optimization of the governance structure of Shandong Publishing Company.The development process of the media industry in China is still short,and the media industry is still a new industry.As one of the basic industry categories of China's listed companies,cultural media enterprises were only determined by the CSRC in 2002,only a decade ago.Rapid development in recent years,cultural media enterprises,entered the fasttrack of development,countries continue to release policy in supporting the development of cultural enterprises,in 2015 "about to speed up the construction of a modern system of public cultural services opinion" and "guidelines for the national basic public cultural services" releasing,the 2016 "much starker choices-and graver consequences-in planning" is put forward to the cultural industry will be completed its mainstay industry of national economy.Compared with other industries,the obvious characteristic of the cultural industry is the diversity of forms.One of the special features of the cultural industry is the sale of intellectual property.Although there is a certain carrier,the main core content is intangible,such as animation,books and movies.Another characteristic is that consumer base is wide,the cultural industry of the consumer base,like food and clothing live line,everyone can be a consumer,each person has a consumer demand,and is growing fast,the media industry since it was alone as an industry categories,have sprung up growth,many governments established media group,these media groups through mergers and acquisitions,new means of rapid development,gradually began to grow,in all sorts of big,under the policy trend of media industry in China in recent years has maintained a rapid momentum.In this context,the enterprise's own capital accumulation has been unable to support the development of the enterprise,so a lot of media enterprises gradually to the capital market,there are more than 30 media companies listed by money,there are still a lot of media listed companies are planning,transformation and upgrading of corporate governance has been becoming the current biggest subject,feedback,the CSRC to the enterprise based on the corporate governance structure problem,also the focus of corporate governance issues and regulatory review.This paper studies the status quo and existing problems of the Shandong publishing governance structure,and,with the goal of improving enterprise performance and drawing on the advanced experience of corporate governance at home and abroad,puts forward the idea of optimizing the governance structure of Shandong Publishing Company,providing referential Suggestions for the optimization of the governance structure of Shandong Publishing Company.