Hunan Publishing Investment Holding Groups Governance Mechanism Optimization Design

Perfecting modern enterprise system is quite important to keep sustained and healthy development, optimizing management mechanism has been an important task for China’s media groups.After The17th CPC, the publishing and media industries have met their new opportunities of great development and prosperity. Recent years, facing the crush of new technologies and media, the publishing and media industries are going through pressure of industrial upgrading. Promoting industrial transformation through mechanism optimization and system innovation has become the urgent needs of the domestic publishing and media groups. author hopes to set out a set of effective integrated solutions of governance mechanism optimization for China’s publishing media groups. In this paper, based on analysis of governance mechanism problems of Hunan Publishing Investment Holding Groups, draw lessons of successful experience from other domestic publishing media groups, learn lessons from the failure, the author has designed a set of integrated solutions of Governance Mechanism Optimization including property right structure, corporate governance, motivation, industrial layout, organization structure and so on,for the Hunan Publishing Investment Holding Groups, to optimize the company management structure, management system, organizations, personnel system and management functions from all levels. In Property design area, focusing on the further optimization for the structure of property rights, promote the stakeholders to keep balance effectively, through the introduction of strategic investors to achieve external restraint and internal control combination, promote the company standardized and highly efficient operation; In corporate governance area,based on improving the general meeting of shareholders, board of directors and board of supervisors and other various decision-making authority, clear the appointment mechanism of stock company directors, supervisors, senior management, improve the management system through the system of institutions and combination, guarantee the efficiency of management; In evaluation and incentive area, not only broke the shackles of" a secure job ", but also explore the partnership equity incentive model actively, through mechanism innovation, not only solved the equity incentive problems, but also explored a new mode of innovation development for state-owned enterprise; In industrial layout area, separate the main and auxiliary industries effectively, try to become stronger and bigger according to the market competition rules, concentrate advantage resources, stripp loss and hopeless industries to become better, bigger and stronger; About organization, According to the strategic groups control model, the groups control the investment, financial, personnel, guide and other important areas of subsidiary companies, each subsidiary company to operate independently, and respond to market competition actively. Not only maintain the groups’control of each business sections,but also give each sections full operation autonomy. To guarantee the above measures to run effectively, the author also puts forward effective measures. Therefore, governance mechanism optimization scheme of Hunan publishing investment holding groups is comprehensive plan of media governance mechanism optimization which fully combined with the national media policies and capital market regulations of publishing.