Research On The Modern Corporate Governance Structure Of Publishing Enterprise In China

In recent years, China’s publishing industry restructuring become increasingly in-depth accompanied by the reform of the cultural system. Many publishing enterprise successfully restructured, and gradually become the main players in the market. Whether they are restructuring leaders represented by listed publishing group, or restructuring laggards represented by university press, in whose governance structure there are still a series of problems to be solved by reforming and innovating, to further emancipate the productivity of publishing enterprise, to prosper China’s publishing market, and to strengthen the national soft competitiveness.As a consequence, this paper is being carried out in the practice of publishing system reform, the author analyzes the development status and the existing problems of the publishing enterprises corporate governance, combined with the special situation of the publishing industry, draw successful experiences from domestic and international media enterprises and the corporate governance of state-owned enterprise. Focus on the reestablishment of the market entity of publishing and the innovation of internal and external corporate governance mechanism and strategic management, Striving to build a modern corporate governance structure of publishing enterprise to help improve the corporate governance of the Chinese publishing enterprises that have been reformed, and to promote the scientific development of the publishing industry. This paper consists of eight parts.Chapter1for the introduction of the background of this study, on the basis of that the paper point out theoretical and practical significance that has Experience reference, ideological guidance, discipline construction improvement and theory of value. On the other hand, this paper reviews comprehensively of domestic and international general corporate governance structure and publishing enterprises governance structure, and summarizes the characteristics and inadequacies of the latter. Last, this paper concluded the research frame and the research ways of it, the innovations in this dissertation.Chapter2for the theoretical basis of the research on the modern corporate governance structure of publishing enterprise, including principal-agent theory, Government regulation theory, modern property rights theory and theory of double benefit balance. The four theories respectively discussed the requirement of the modern corporate governance structure of publishing enterprise, lay theoretical support for the establishment of a modern management structure.Chapter3reviews in detail the steps of China’s publishing system reform, based on which summarized the publishing system reforms over the years, expound the drawback of corporate governance structure of publishing enterprise in the background of restructuring.Chapter4analyzes the status quo of the missing dominant position of publishing market in China firstly, then proposes that publishing enterprise should remodels a new dominant position of publishing market by establishing a modern property rights system, and taking three progressive path of transformation, restructuring and listing.Chapter5discusses in detail the innovative strategy of publishing internal governance structures and mechanisms. Clarify the powers and responsibilities’ relationship between the owners and operators of publishing enterprise in the form of a digital model; take the modern corporate governance structure as the goal of building internal governance structure, put forward a sound measures; proposes take the internal information disclosure system, incentives, a "golden share" system as an internal mechanism construction focus; proposes improved countermeasures to the problem about the relation between modern corporate governance structure and old one.Chapter6proposes innovative initiatives to improve publishing enterprise external governance mechanism from three aspects of the control of the party and the government, the market monitoring and incentive and public and culture.Chapter7is the case analysis of LIAONING publing group. Mainly introduces the establishment of the market main body status and the current corporate governance.It includes the problems as well.Chpater8is the Conclusions and outlook.The innovation of this paper is reflected in three aspects of the research point of view, research content and research methods. In the research point of view, combining the basic research and applied research. The paper described the definition, features, characteristics, as well as the theoretical basis of publishing enterprise of modern governance structure, forms a complete publishing structure theory of modern enterprise management system in basic research. The paper extends to a mode of publishing enterprise governance reform innovation and the reform of publishing property rights system, management system, incentive system, and many others from the theoretical analysis of the corporate governance structure of publishing enterprise, attempting to make more in-depth and scientific analysis of the practice of publishing reform.This paper combines macroscopic research and microscopic research. In terms of macroscopic research, from the view point of system economics, this paper analyzes the change of publishing system reform and corporate governance structure of publishing enterprise, summarizing the historical trajectory and direction of development of the Institutional Change and governance evolution of China’s publishing industry,which can provide guidance to Publishing enterprise that build Modern Corporate Governance Structure. In terms of microscopic research, this paper proposes to build a modern governance structure of the publishing companies by reestablishing the market entity of publishing, innovating internal and external corporate governance mechanism. In terms of publishing enterprise, it is the governance structure that in the background of the reform of the cultural management system, the collaboration management of legal, political and capital power, the checks and balances of the multiple-relations.This paper combines empirical study method and normative study method, the former answers the question of "what it is" and "how is objective reality ", the latter answers the question of "what is good" and " how it should be ". Empirical research based on the Press and Publication of Marxist theory, the theory of the firm and the cultural industries theory, focusing on its unique propagandistic and Cultural attributes. In normative research, this paper summarizes the law of publishing enterprises’ corporate governance. For example, this paper reviews in detail the regulations, documents, regulations, or even notice, the views about publishing system reform over the years through literature research method, Investigating its evolution process and development direction.