Network Public Opinion And Social Guidance

This Paper is mainly to discuss the relation of the network public opinion field and the Social guidance,Based on this,to go a step further to explain country should use What way to cause the mainstream ideology permeate in the network public opinion field,And country should how to gambe equally with other words influence in the field,Thus the harmonious words can be achieved in the network public opinion field,the path For"ideal words environment"will be put down。Its is certain academic significance and practical significance to select the research subject about the the relations of network public opinion field and Social guidance。Looked from the academic significance,First,the field theory is applied to the research about the network public opinion。Network public opinion phenomenon is treated From the angle of the competes and the gambling。Next,Through the discussion about the relations of the"ideal words environment"and network society ,and through the analysis about words gambling in the network public opinion field, we will knew whether"the ideal words environment"in the network society is the reality condition or the future condition。"The network public opinion field", is a sole time and space environment in the network society ,is a extend of the realistic social environment。It is different from the realistic social environment and interacts with the realistic social environment。The network public opinion field is a release field of the realistic social environment, and also a controll field of the realistic social environment。Different from the realistic social environment controlled Intensely , the network public opinion field has it's own operation logic。The network public opinion field is a place where person may enter , a convenience place, a place where every one can speak freely, a relational interaction place, a place where words compete, and also a place where authority battle。There have many words influences in the network public opinion field。Each kind of the words compete for the influence。Free gambling and equal exchange don't exist between them by no means。The words power of the common people can be made known widely because of the grass roots characteristic of the network public opinion subject。However, the words power and influence of the authority is on the decline。The subjects of the network public opinion by no means coordinate with and share the net power。The words influence produce the dividing line as a result of the different age , the school record, and the region background。The viewpoint confrontation, the opinion collision, in addition the continuing interaction, cause the subjects of the network public opinion to have the differentiation。Here still exists Community polarization Phenomenon and network public opinion violence phenomenon between the subjecs of the network public opinion。The objects of the network public opinion should have the sea characteristic (all-embracing), however"the semi-selectivity"(limited choice) Still exists. The dazzling star of the network public opinion field belongs to the Blog,however the real power faction still belongs to the BBS forum, the News placard tours in two line,the Email and ICQ/QQ also Show the strength from time to time to indicate that it can't be neglected。The network populace's public opinion appraisal will forms finally after layer upon layer filters of the network opinion leaders,the porters ,and the authority appraises organization。By now,the public opinion appraisal words are the product of the gambling already。Through the analysis of the struggle of the words power, we may understand the realistic status of the populace appraise。Populace appraise words and the authoritative organization's appraisal words keep on gambling at times。The populace appraise words and the authoritative organization's appraisal words should keep a harmonious and Health gambling relations to urge the ideal words environment come true。...