Media Humanity Research

The dialectical unity of the media subject of human and the media humanity, that is, the essence relativity between human and media constitute the issue of the media theory of human nature. Media humanity research is attempting to clarify the origin of the media from the perspective of human nature, to explore the operation and development of media rules, to research the nature of correlation between human beings and media. From the human point of view, mostly studies how human beings play the subjectivity role in the media. From the perspective of the media, mainly studies the human nature of in media. In the information society, with the technology and the rapid development of social productive forces, the motives of media development, not only driven by self-motivated, but also motivated by other profit-driven, which means that the motives of media development will show the structural characteristics of a diversified. The value of the development of standards for media is the maximization of the value of an integrated with economic interests, political interests and the public interests.With the development of society, the media continue to build new relationships. Human nature of media is dynamic rather than static; it is specific rather than abstract. The goal of the research for Human nature of media is to search the ideal way of life of human. Making affirmation for the ontology of the media emotion is the necessary precondition to investigate the media human nature. Affection exchange is of high-level patterns of media human nature.From the point of the realization of media functions, media human nature is the process of media self-building. Media charity and media commonweal each open a new horizon, showing us the different aspects of media human nature. With love-based, media charity and media commonweal lead the individual and personal care, personal and social relations, having not only integration of existing material resources, but also the pursuit of the spirit, not only of both the sublimation of individual conscience, and also a wide range of social actions. In the process of media industrialization, as a result of stimulation of economic interests by the market, the media human nature sometimes absences, manifested in media violence, the proliferation of pornography, and information deception. The premise of solving the absence of the media human nature should make definite the identification as the media. In this paper, the media human nature absence attributed to media development malformations, as well as the overall anxiety of the media.The ultimate concern of media humanity communication is the spirit of media ecology. Goodness of human nature is the universal spirit of media resources. The spirit of media ecology is based on media humanity, which integrating the fragmental ecological phenomena and idea for the complete system, using humanity scale to examine the development and progress of the media, using the concept of humanity to reconstruct of the relationship between the media and human, using the goodness of human nature to provide the motive power for the material progress and the balance and harmony for the human soul.