Study On Operating Mechanism Of Pork Traceability System In China Based On Food Safety

Pork, as the largest consumed meat in China, is still plagued by food safety problems frequently, and establishing pork traceability system is an important solution. However, the present system implemented in China cannot realize effective traceability mostly, while the existing studies and practices have confirmed that establishing and optimizing the pork traceability system operating mechanism is an important way to realize effective traceability and ensure food safety. Therefore, it is urgent to establish and optimize the pork traceability system operating mechanism which can not only realize effective traceability to protect pork safety, but also take the interests of different stakeholders into account fully. For available literatures are lack of systematic and comprehensive studies on operating mechanism of pork traceability system in China, researching on pork traceability system operating mechanism based on food safety has of both important theoretical and realistic significance.Based on the asymmetric information theory, supply chain management theory, industrial organization theory and stakeholder theory, this paper constructs a logical framework of study. And then taking Beijing as an example, this paper analyzes the operating mechanism of pork traceability system empirically using field research data combined with the qualitative and quantitative methods such as descriptive analysis and measurement analysis and so on. The specific contents are as follows:clarifies the pork traceability system in the course of development and current situation; constructs the logical framework of study on operating mechanism of pork traceability system in China based on food safety by theoretical analysis; empirical analysis of the pork traceability system operating mechanism on its configuration and operation mechanism empirically, which includes evaluation and feedback mechanism based on market demand, information transmission mechanism based on vertical coordination, supervision and management mechanism based on government intervention; empirical analysis of willingness of the stakeholders to participate in pork traceability system and its role of guarantee pork safety; finally on the basis of summarizing the main points and conclusions of all parts, this paper puts forward some policy recommendations of promoting pork traceability system in China to operate effectively, and discusses some problems that need further research.The main conclusions are as follows:the construction of pork traceability system in China is developing more rapidly in government-dominated pattern, but as well as bigger achievements there are also a series of problems; present traceability pork has not meet the consumers’requirements for pork safety, and consumer’s perception of the traceability pork remains to be further deepened; difficulties of the construction of pork traceability system to achieve effective traceability are still exist, and widely exist in pig breeding, pig slaughtering and processing and pork sales and other links of the pig industry chain; government intervention has played an important role in the smooth establishment of pork traceability, but the effect of intervention remains to be further improved; stakeholders generally tend to be willing to participate in the present pork traceability system construction, but lack of driving force to take the initiative to deepen it; current pork traceability system does have the effect of ensuring pork safety, but the role is limited to some extent. On this basis, this paper thinks that the construction of pork traceability system in China should make efforts from the following aspects:encouraging large-scale and standardized pig breeding, strengthening the vertical cooperation among the stakeholders in the link of pig slaughtering and processing and sales, establishing and perfecting the traceability management system of different sales modes, encouraging some pork production operators to explore suitable pork traceability management mode for enterprise’s own, clearing the government’s regulatory functions, enhancing the publicity on pork traceability system, timely evaluating the construction achievement of pork traceability system and so on.Characteristics and innovation of this paper are as follows:developing countries such as China should establish what kind of pork traceability system that accords with their own national situations should be established on the basis of discussing operational mechanism of pork traceability system from economic management level. As a starting point, and on the basis of logical framework constructed from theoretical analysis, this paper has provided systematical and comprehensive theoretical discussion and empirical analysis on the operational mechanism of pork traceability system in China operating mechanism, stakeholders’ willingness to participate and the role of guarantee pork safety. This paper has also proposed some countermeasures and suggestions about the establishment of pork traceability system which can of both achieve effective traceability in order to protect pork safety and consider the interests of different stakeholders. The theoretical discussion and empirical analysis conducted in this paper are pioneering, and reference data or research result for logical framework and research content are rarely available. Besides, the research findings obtained in this paper will provide a significant reference for the theory study of food traceability system, pork safety and other research-related issues in China, and accumulate important literature for food safety study in China.