Research On Formation Mechanism And Operating Mechanism Of Business Network Information Eco-chain

With the development of network economy and information technology, businessnetwork, depending on its own openness of information, convenience of operationand low operation cost, is gradually replacing the traditional economy and becomingthe preferred medium for consumption and business. However, in business networkspace, the inappropriate application of information resources leads to a series ofproblems, such as information expansion, monopoly, pollution and so on. Meanwhile,the disorder in the process of information transfer and vicious competition problemsamong business websites, also bring the deterioration to the business networkinformation development environment. In the18thChina National Congress of theCPC, the “beautiful China” idea was first presented as a grand goal of ecologicalcivilization construction in the future and the ecological civilization construction wasdiscussed at the height of the overall layout of socialism with Chinese characteristics,which shows that the further deepen of awareness of ecological civilizationconstruction in our country. This kind of “ecological awareness” as the keyword in thedevelopment process of business network, finds a new breakthrough to solve theproblems of business network information.The growth and development process of business network are required to followthe ecological laws. In the field of scientific research, scholars are also activelylooking for an ecological development road for the business network informationenvironment. The existing researches are usually based on the business website, andfocus on the theoretical framework of business network information ecosystem.However, due to the discipline limitations, academic achievements on this aspect arenot so many and most tends to stay on surface of questions, and scholars have donefew researches on the business network information eco-chain, which especially lackof in-depth theoretical and empirical researches.The study is carried out from a perspective of interdisciplinary, using ecology,information ecology, system science, management, economics, networks economicsand other multidisciplinary theories and methods study the basic theoretical framework, formation mechanism and operation mechanism of business networkinformation eco-chain. Based on this, choosing Alibaba Group as the empiricalresearch material, it builds the Alibaba Group network information eco-chain andsome eco-management strategies are presented for reference.This article is not only beneficial to solve kinds of information problems inbusiness network information environment, but also can increase the speed of theflow of information transfer, fully realize the value of information and helpenterprises to achieve maximum economic benefits. This article will fill the blank ofthe research in the field of network information ecology in scientific research as well.The core contents of this article are:①Theory framework of business networkinformation ecological chain, including business network information eco-chainconnotation, structure, characteristics and function.②Formation mechanism ofbusiness network information eco-chain, it analyzes the interactions of businessnetwork information eco-chain among various nodes and elements.③The operatingmechanism of business network information ecological chain. The mechanism can bedivided into five major parts: growth mechanism, balance mechanism, sustainabledevelopment mechanism, cooperation and competition mechanism and cooperationmechanism. Following is the details.First, learning from ecology, information chain, supply chain and related theoryknowledge, the article analyzes the connotation of business network informationeco-chain layer by layer, and first puts forward the concept of business networkinformation ecological chain, which is in the environment of business network, inorder to ensure the high efficiency and high speed transmission of available businessinformation, business websites supported by information technology, forming anorderly chain or network structure in accordance with their respective functions andcharacteristics, completing information sharing and collaboration, maximizing profitswhile gaining the information value. It mainly consists of four components: businessinformation, information main body, information environment, and informationtechnology. Second, according to the elments of the business network informationecological chain, we systematically analyze the essence and characteristics and comb the chain body’s relationships. Third, according to the characteristics of the businessnetwork information ecological chain, this article located and analyzes its mainfunctions. Through the research above, based on the theoretical foundation of thebusiness network information ecological chain and according to the roles andfunctions of different information person roles, it builds the business networkinformation ecological chain structure model, which leads to a solid theoretical basisfor further research.This article systematically studied the formation mechanism of the businessnetwork information ecological chain. First, it analyzes the forming reasons, exploresthe reasons why the chain node business website choose to associate with each other.The answers are the inevitable product brought by the low capital and valueconversion rate of business website, their actual operation ability difference andhigh-speed development of network economy and information technology. Second, inaccordance with component features of business network information ecologicalchain, we discuss about the formation condition of business network informationecological chain. The reasons are that its formation was finally achieved under theleading role of the core node, under the security of information technology and underthe characteristics of the high coordination of the chain internal and externalenvironment. Third, it combines the r/K strategy of organisms selectively breeding inecology with the formation of business network information ecological chain and putsforward the r select growth path, K select growth path and r/K continuum of thebusiness network information ecological chain for the first time. Based on the studyabove, the formation mechanism model of the business network informationecological chain is established.The operation mechanism of business network information ecological chain isstudied. First, learning from the knowledge of organism life histories in the ecology, itexplains the process of “born-growth-reproduction-diffusion-growth" of businessnetwork information ecological chain, discusses the growth trajectory and map outbusiness network information ecological chain’s growth trajectory for the first time.Second, through the description of the growth process of business network information ecological chain, the paper analyzes its related mechanisms which arespecific required in the process of operation and launches a detailed research layer bylayer. Finally, based on the research above, we mapped out the overall model of theoperation mechanism of business network information ecological chain. Through thestudy of the operation mechanism of business network information ecological chain,this article reveals a deeper level of research content of it and the operationmechanism of business network information ecological chain will contribute to itsgrowth and development, making the important guidance for the operation regulationin practice between business websites.This article will fundamentally improve the efficiency of information flow in thebusiness network information environment and promote the information sharing andcollaboration among business websites. Meanwhile, it will provide a method ofsustainable development to obtain the sustainable development of the economic valuefor business websites and provide objective and scientific basis in order to solveproblems in business network information ecological chain.