Research On The Value Model Of Business Network Information Ecological Chain

Electronic commerce as an important driving force to promote economic transformation and upgrading of industrial structure, more and more people’s attention. However in the process of its development, due to the inappropriate use of information resources, management makes the conflict between information users and business network environment is becoming increasingly acute, which led directly to the business network information ecological imbalance, information explosion, information monopoly, information pollution a series of serious harm business of network information environment problem; at the same time, in the network business, information transmission of the disorder and runaway problem also gradually emerges. Therefore, when we are enjoying the convenient business network at the same time, but also to be effective governance information environment, to build the scientific reasonable business network information ecological chain, so as to ensure we effectively use network business and ensure its long-term development.The realization of the value of the business website, constitute the basic goal of the business network information ecological chain is to achieve the maximization of benefits through cooperation or competition. Throughout the literature, although the business network information ecological chain of the relevant literature is relatively abundant, but there is no literature to deeply analyze the value creation process and value model of business network information ecological chain.By reading the results of previous studies and use of information ecology theory, value chain theory, value net theory, system dynamics theory, from the angle of system on business network information ecological chain, the value creation process and the construction of the three business network information ecological chain value model, respectively: business network information ecological chain value chain node value chain, business network information ecological chain whole chain value chain, business network information ecological chain value galaxy.This paper mainly consists of six chapters; the following is the main research content of each chapter.The first chapter mainly introduces the background, significance, domestic and foreign research and research content, methods and innovative points of this paper.In the second chapter, the related theories are described, including information ecology theory, value chain theory, value network theory and system dynamics theory.The third chapter analyzes the basic content of the value of the business network information ecological chain. Firstly, it elaborates the connotation and dimension of the value of the business network information ecological chain; then, and on the value of the business network information ecological chain properties and types were analyzed. Finally, on business network information ecological chain value chain connotation are defined, and analyses the main characteristics of business of network information ecological chain.Chapter four discusses the factors influencing on the business of network information ecological chain value creation by using system dynamics theory analysis, were constructed in Galaxy nodes and value creation influence factors of causality diagram and the system flow chart, the eventual establishment of a business network information ecological chain price executive department value creation process model.The fifth chapter in the understanding of the business network information ecological chain value model of value creation based on, the commerce network information ecological chain, value chain, were studied function and role of commerce network information ecological value chain model are described, and from the micro, meso and macro angles were constructed commerce network information ecological chain value chain model, the whole value chain model, the value of the galaxy model.The sixth chapter as the summary of this paper, this chapter summarizes the main points of this paper and the thesis, and the future research is discussed.Through this study will enrich the business of network information ecological chain theory system, at the same time as the subsequent business network information ecological chain value research to pave the way to change previously only know its not to know the so natural situation, commerce website can be improved according to different links, to achieve the purpose of maximizing the value, plays the role of theory to guide practice.