Chinese Book Chain Reconfiguration In The Era Of Big Data

It is a necessarity for chinese book industry to take out a change of business mode and a reconfiguration of book chain in the era of Big data. If the internet remodels the conventional book market and book industry by changing the way of human communication,Big data remodels the conventional book market and book industy by changing the way of processing the datas and the informations in the human life.Book industry is information industry,book industry is culture creating industry and book industry is communication industry too.Book industry is knowlege industry which is charaterised by the content and service creating.It is suitable for book industry to disseminate knowleges and to distribute information by using big data sciences,big data technologies, big data thinkings and big data platforms.According to the policy of industry upgrading by knowlege creating for a innovative China, Chinese book industry has no other choice but to big data for book business remodeling and book chain reconfiguration.Chinese book chain reconfiguration is based on communication,publishing,industry chain and big data.so many modes come up as well as"publishing on demand","print on demand","self-publishing" and "crowd publishing" in the era of big data. Focus communication and mass communication converge to innovate communication mode by big data. Focus communication and mass communication are compatible,each one has its own role to play.It is explicited more clearly the mind of "media is human" in the era of big data, the nature of data is of human, data mining is just for human behavior analysing",so The innovations of book industry as well as "publishing on demand","sub-publishing "and "publishing in fragments" signifies the change of way for human to get information.They like to be customized.The reconfiguration of chinese book chain is a3D configuration which involves value chain reconfiguration,support chain reconfiguration and space-to-space link.The value chain in book industry represent the correlations in creating value entre all book industry participants from authors to publishers,from distributors to retailers, The support chain in book industry represents the correlations in support entre all book industry participants from authors to publishers,from distributors to retailers, The space-to-space link in book industry represents the correlations in space entre all book industry participants from authors to publishers,from distributors to retailers.The theory of value chain reconfiguration for Chinese book industry by big data involves big data correlation,big data integrity and the fourth paradigm.The ways to reconfigure the value chain for Chinese book industry are to innovate the mode of combination for publications (physical publications+virtual publications, payment publications+no payment publications)by big data coorelation, which are to innovate the mode of combinationfor customers (target customers+no target customers) and for users (payment users+no payment users)by big data mining, which are to build a vertical value chain (value chain in the company+value chain out of company)and a multi-dimentional value chain (value chain in the book industry+value chains out of the book industry)by big data mining and big data coorelation.It is to be multi-dimentional for the book industry value chain in the era of big data. This multi-dimensional vertical chain value for book industry can be characterized by2+++model which involves2medias(paper+photoelectric),2sources (content+data)and2services(product service+experience service).The causes of support chain reconfiguration for chinese book industry are of the changement of sources of publication w hich are more and more widely provided grace to full media,self media, self-publishing,hyer-text linking and no strutrutural big data processing, which are of the changement of drive force from producer to customer and drive force from oriontal integration to vertical integration by big data flywheel effect,which are of the changement of marketing from short tail effet to long tail effet and marketing from societe benefice to user benefice. The support chain reconfiguration for Chinese book industry is multi-dimensional flexible stereo chain which can be characterized by2+++model which involves2publication sources (professional+amateur),2publishing mode (mass publishing+publishing on demand),2marketing(mass marketing+focus marketing),which remodels the way of running,expands book industry in to other domain. The ways to space-to-space link reconfiguration for Chinese book industry are to combinate regional space with virtual space and to combinate book industry market space,telecommunication industry market space with information market space,which are to expand from limited space to unlimited space,from mono-marketing space to multi-marketing space. The space-to-space link reconfiguration for chinese book industry involves network space configuration(existence space+choice space+acitiviy space) and media space configuration(network+mobile+paper).We would be confronted with many difficulties to reconfiguration the chinese book chain based on big data,but the reconfiguration the chinese book chain is the trend of the times and the desire of the people.The book industry appearance should be intellectual,grace to big data,we could make it come true.