The Research On Connection Of Host Language Style And Audience Psychology

Currently，With the advance of industrialization and marketization of media, Theimportance of the audience has become increasingly prominent in the dissemination,and prompted media communication gradually from " Communicators Center " to "Recipients Center ". However, due to inadequate understanding of the audience, thistransition is not yet mature. Host language style is the key factors that the audiencerecognize programs and hosts. Audiences identified different hosts through thedifferent language styles, seek their favorite media, to achieve the communicationwith media and themselves. A successful communication practice is not only the hostdisseminate program content, but also the audience, consciously or unconsciously,mobilize various psychological factors to cooperate.Therefore, the host how to listento the voices of the audience to understand the psychology of audience, to meet thepsychological needs of the audience, to achieve the connection of host language styleand audience psychology, is an urgent problem.Through research, the paper argues that host language style can inspire theaudience emotion, such as expectation, communication, and resonance, thus affectingthe audience Viewing Motivation. Under the influence of host language style, theaudience translate need into motivation, eventually leading to the viewing behavior.On this basis, this paper further explores the presenters and the audiencepsychological language style convergence effect, this effect regardless of the host oron the show, plays a vital role. Whether achievements star host, or create famouscolumn, this effect have improved strength and competitiveness of television.Meanwhile, the moderator and the audience’s language style interface is optimizeddissemination of results, an effective way to improve transmission efficiency.Therefore, the study show host language style and audience psychologyconvergence strategy should be from the program, the audience, their three-prongedapproach, good coordination with the program, understand and grasp the psychologyof audience, combined with the host’s own conditions, so as to realize the audiencepsychological well-convergence. Direct services program is the host object, theaudience is spread moderator objects show host in the personal language style mustnot ignore these two key factors. In addition, the host’s own character, educationalbackground, life experience, also play a style of language constraints on the role. Therefore, the presenters and the audience in psychological language style interfacecan not sword easy road, blindly imitate or pursuit too exotic strange language style.Whether convergence strategy, or to avoid mistakes made by convergenceworkarounds, and hope that the work on the current host has some practicalsignificance.