TV Variety Show Of Host Language Style Shape Research In Mainland Of China

In recent years,with the rapid development of China's television industry,the types of television programs are becoming increasingly rich.As part of the cultural and recreational life of the people,the TV variety program occupies an important position in the overall broadcast of the TV,and is a measure of the strength of a television media.Although China's variety of television programs started late,but the development is very rapid,its prosperity gradually becomes a manifestation of social fashion and the trend.At present,the national television stations at all levels are running a variety of programs,in particular,some provincial-level TV-level variety is extremely hot and first get the highest audience ratings.Variety show in the proportion of TV media is growing,and the requirement of a host is also more and more high.Although the variety of moderators is different,but the excellent hosts are always unique in the grasp and style of language.This is an important criterion for evaluating the accomplishment of the host and also a key element to grasp the quality of the program.Therefore,the study of the host language style is necessary.Moderator as a symbol of an individual his language style must be affected by multiple aspects.In the television program,the host is not a random set of the image display,but a relying and logo of a program features.It is an important element should be considered when creating a program.A host with unique personality style is not replaceable.Moderator's style represents the style of the program.The characteristics of the program also give requirement on the host style.Therefore,the host should be distinctive and with unique style in order to make the program more attractive.This paper takes CCTV and well-known variety show hosts as examples to do the analysis and comparison.It does specific analysis based on factors of orientation of variety show host's language style and different potential factors on the host language style.It summarize the importance of variety shows and the artistic appreciation of the host language style,as well as the necessary effect of creation of personalized language style on the development of variety shows.