The Transition From Internet Celebrity's Traffic Data To Audience Psychology

In the face of the development of mass media,its focus on the one hand,the positioning of the media and the definition of the audience,on the one hand,also have the flow of production and flow guidance and industrialization.As a new media product in recent years,China's video broadcast has formed a social impact and media value that can not be ignored.China's live audience is growing day by day,and the live industry itself is facing further development,shaping and transformation.Viewing the audience guidance and further media development of China's live video broadcasting,it is on the basis of media development,the operation mode of the live broadcast platform and the operation mode of the media trade union are combined,specifically to the " network red live broadcast" in the studio and the audience.This paper discusses the mode operation and catalytic means of live broadcast industry based on its own brand characterization and media nature,and the audience type,audience psychology and audience demand of live broadcast audience,and then pays attention to its unique flow dependence and audience culture.Platform definition of value,content to attract the audience,the audience defined by the income and flow and further affect the operation of the live broadcast platform and its own positioning,finally formed,is the network era in the rapid development of the unique media industry type.