| Thai TV drama became one of the bright scenery on China’s Screen after the impact of Japanese TV drama, South Korean TV soaps and American TV drama. A survey among Japanese TV drama and South Korea TV soaps, Thai TV drama and American TV drama was conducted in the Chinese website, The result is that Thai TV drama won8000votes, while the most popular drama added up to no more than2000votes. The average of Thai TV drama is about60per year, China has introduced its total output value of1/4, and not only the new Thai TV drama is very popular, the’old’Thailand TV also very popular in China. Today, Thailand as a limited cultural influence relatively, but Thai TV drama has a certain influence in China, why the spread of Thai TV drama is so successful? How Thai TV drama to caught Chinese audience’s eyes? What aesthetic demand does the Chinese audience have, and Thai TV drama meet them by what? What implications can we have from this phenomenon?Based on the’audience social type theory’, the present paper limitation the Thai TV drama’s audience groups in Chinese, and determined their characteristics. From the respect ’uses and gratifications theory’of Communication, the interpretation of to" film cross-cultural stratificationmode "as an analytical framework, based on the Chinese Thai drama audience to accept psychological, typical Thai drama text from the of audiovisual layer, the story layer and the cultural layer depth Thai dramas analysis of the Chinese audience such as He Duitai drama uses and gratifications,discussed the Thai drama became popular in China, and look forward to intercultural communication in the context of globalization of Chinese film and television feasibility revelation. Specifically, the main contents of the topics include:The first chapter explains the background and significance of the topic, the present research status at home and abroad by a Thai drama analysis and summary, put forward the innovation points of this paper and the key problems to be solved, and expounds the theoretical basis and the main research content.The second chapter, Describes the background of Thai drama spread in China and dissemination of profiles; The third chapter, Interpretation of Thai drama audience characteristics;The fourth chapter, Chinese Thai drama audiences psychological analysis;The fifth chapter, Analysis of Thai drama of intercultural communication in layered interpretation case;The last chapter, Conclusion, Summarize the topic, summarizes several reasons of Thai drama popular and puts forward some practical implications for Chinese film cross-cultural communication. |
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