Analysis Of The Language Style Of The Broadcast Host

The broadcast host not only delivers the message to the audience through sound,but also has a good interaction with the audience.So not only do you have to have your own programming skills,but also be good at communicating with your audience.It is said that a successful radio programme is inseparable from a successful host,and the host's language style is an important factor.The language style of the broadcast host is influenced by the personality factors,cultural differences and the characteristics of the program,and is influenced by the background of The Times.This article through the literature material method in the study and the methods of case analysis method,research thought in the era of new media and consumerism culture background,the characteristics of the radio show host language style,relative stability and unity of the overall characteristics of appropriate diversity.Language style of the radio show host demanded in the new period in through language style reveal "ego",should pay close attention to "age" via the language style,and through the language style care for "audience",etc.In terms of how to cultivate the host language style,this paper believes that it should be achieved through the full release of self-cultivation and the improvement of professional ethics.