Research On The Narrative Style And Language Expressive-Strategy Of The Host In TV Tourism Special Program

In recent years,with the prosperity of tourism industry,TV tourism programs have developed vigorously.Tourism programs have the characteristics of communication and culture.While introducing information about tourist attractions to the audience,they also need to convey their cultural connotations.In TV tourism programs,the host's narrative language runs through the audio-visual effect and viewing experience of the whole program.With the impact of network tourism programs and the increasing demand of audience for short video programs,TV tourism programs put forward higher requirements for the host's narrative language expression.Therefore,this paper takes the author's original work "The Rhyme of Weir" as an example,and makes a comparative analysis with the same types of tourism programs "Talking about the Yangtze River","Far away Home" and "Adventure Life",to explore the host's narrative language pragmatic strategiesFirstly,this paper defines TV tourism special programs and TV narrative language.elaborates the definition of "tourism",combines different types of programs,and defines my programs as TV tourism special programs.Secondly,combined with similar tourism programs,this paper studies the narrative mode of the host's narrative language in TV tourism programs,and analyses the development trend of the host's narrative language in tourism programs in recent years.Finally,this paper analyses and puts forward the specific expression strategies of the host's narrative language,and makes prospects and suggestions on the trend of the host's narrative language expression under the background of the networking and short video of tourism programs,in order to improve the ratings of similar TV programs and promote the better development of TV programs.