Relationship Xi'an City Culture And Media Culture

Since the reform and open policy, Chinese city has entered a rapid development period. On the road of the modernization construction, the coastal cities have obtained brilliant achievements for the reason of longer developing time and superior geographical environment. In the past ten years, the inland cities increased the intensity of the development, hoping to achieve the fastest growing with the minimum cost in the short term. Because of the urgent need to highlight the achievements of development, inland areas selected the radial development mode, which was similar with the coastal cities neared by. Many inland cities took the lead to create their own city brands, they drove the economic development of the surrounding small cities, and then expanded and annexed the small cities, improving their range and strength, so as to affect more distant regions.This pattern of development obtains remarkable achievements, and lights up many large "star" cities in a short period, throughout the Midwest, however, the "stars" Light are limited after all, most of the small cities hardly can be benefit in the short term, and the more remote area is, the less obvious the locomotive driving effect is. At the same time, the resources scarcity constraines the development pace of the big cities, while the accumulated problems in the stride development period are exposed gradually, therefore, the economic development drives into the buffer period.In the meantime, the mass media evolves with the city development. For the busy urban people, the mass media has become a necessary, even for the main components to fulfill the spiritual life. The mass media is not only a city functional department in charge of advertisement, but also the carrier of culture represents the aspects of consumption, popular and daily life, and the essential communication channel between the city and the citizens. The rise of the metropolis is own to the stable construction environment and concentrated resources supply supported by the centralization, and this high pressure development behavior enforces the minority to subordinate to the majority, and the individual rights to satisfy the econstruction conditions, in which the city and the citizens tum to be on opposite sides, and the communication function of mass media becomes the precious bridge between each other. Therefore, the development of media, public media behavior could be more active, the city culture and media culture could fit more closely, and interact more frequently.This thesis reviewed the results of previous studies which define the concept of the city culture, studied on the characteristics and function of city culture. Taking Xi’an city as a case, firstly, through the methods of interdisciplinary research, qualitative research and comparative research, the status quo of the Xi’an city culture and the media culture is combed by the relevant theories of the human social science and the pseudo environment. Secondly, by summarizing the characteristics of the traditional culture, and contrasting the current Xi’an city culture, the influence of Guanzhong culture to Xi’an city culture was studied. Thirdly, by analyzing the current development status of Xi’an media market, the problems of the media content development were discovered, and the assumptions of the interactive relationship between the city culture and media culture connected by the public were presented eventually.Summarizing the present interaction situation of the city culture and media culture in Xi’an, it can be concluded the echo relationship between the city culture and media culture, that is the city culture influences the public with cultural enculturation, and the public structures media culture by being the producer and audience of information, meanwhile, the media culture also modifies the city cultural process constantly. Finally, according to the research, this thesis offers some suggestions to the local city culture and media culture respectively.