Elite VS Mass:a Study Of City News Of Culture Communication

This study will be targetd at the cultural column "Evening Room" of "Suzhou Evening News", to analyze how to deal with the delicate relationship between elite culture and popular culture in the process of spreading culture. The paper will cover the column data of "Evening Room" and investigation on the column loyal audience as well as theories of mass communication, urban culture and sociology. The paper will discuss how to balance the elite and popular culture taste and mix them together when the paper media spreading culture via humanities and social science methodology like text analysis and audience interview.With the development of information technology, the dissemination of culture depends more and more on the mass media. The media spreads culture to people, at the same time makes it fall into an awkward position:It seems that balancing the cultural tastes of the elite and popular sectors is difficult and representative culture of them has been "opposited". As a cultural column of newspapers, "Evening Room" resolves the embarrassment. The study found that "Evening Room" makes the elite culture and popular culture fuse well in together. On the one hand, it draws critical and elegant characterization from elite culture to make up for the mass culture. On the other hand, it focus on the masses and makes them achieve identity to find the target in the city. Also via the loyal audience survey I find the mix of the elite culture and popular culture is not loose. There is a hidden link——A flexible culture as the main feature of Suzhou culture. "Evening Room" mix the highly distinctive culture of Suzhou elite culture and popular culture. It not only becomes the cultural feast of Suzhou citizen, but also forges a shining cultural card for Suzhou.