The Research Of Rise And Development Of The Onion In China And The United States Under The Media Culture Context

The Onion is a new form of news rising in the 80 s in the United States.Then it becomes popular in other countries such as England,Germany and China.This paper puts The Onion in two different backgrounds of China and the United States,and investigate The Onion from the perspective of media culture.The paper attempts to make a survey of The Onion,a kind of alternative news in the form of its concept definition,development process,delimma and countermeasures.The paper deeply interprets the meaning of The Onion and focuses on its development in China.This paper is divided into four chapters.The first chapter is introduction,mainly discusses the concept and genearl situation of domestic and foreign research,and expounds the purpose,significance and method of paper.In the second chapter,the paper examines the rise and present situation of The Onion at first.Then interprets the nature and function of The Onion by the means of media culture theory.As a kind of alternative media culture,The Onion has the characteristics of deconstruction,entertainment,catharsis and decentralization.All these characteristics indicate that The Onion has the corresponding function of restructuring discourse power,entertaining the public,dissolving authority and so on.And explore the new trend of The Onion under the new media environment.The third chapter focuses on analyzing the reasonds for the development gap of The Onion between China and the United States.The first is the difference of media technology and the context of parody between China and the United States.The second is the difference of social background and policy norms between China and the United States.The forth chapter is for the rigorism of the research,based on The Onion's new development trend under the new media environment discussed above.Then analyzes the dilemma of its development and puts forward some corresponding countermeasures.The innovation of this paper is to link the United States and China's“Onion News”,and combines the development of the “Onion News” with the media form corresponding to each stage of development.This study is based on the development status,nature,development reasons,development difficulties,and future directions of Onion News.The concept of "Onion News" has been in China for nearly ten years.At present,it is only a niche news.But as the United States' original "Onion" team is about to enter China(the first batch of cities are Shanghai,Shenzhen,and Hong Kong).This article will track the progress of the US "Onion News" localization.The dynamic research will be carried out all the time.Based on its characteristics of catharsis,grassroots,deconstruction,and entertainment to reflect on the future of China's "Onion News."This paper also has some limitations.The domestic "Onion News" new media includes personal accounts and public accounts.Some of which are short-lived,and some continue to struggle in the current news environment.In view of this uneven development situation,it is difficult to make a accurate statistics and evaluation of the "Onion News" media in China.