Research On The Development Strategy Of E-commerce Platform For Industrial Product

Under the background of the country’s continuous deepening of "Internet + Industry" and "Internet + Industry",our country’s industrial product e-commerce platform has ushered in vigorous development.How to empower the upstream and downstream of the industrial chain through the industrial Internet platform and help enterprises transform and develop into a common industrial product market Concerns.E-industrial product e-commerce platform,as a pan-industrial product Internet e-commerce platform under the banner of a large domestic state-owned enterprise,has established an SC2 B innovative supply chain management model after nearly 6 years of development,and has become a leading enterprise in the central enterprise e-commerce platform.Business development,its problems in platform commodity management,logistics,warehousing and distribution are also becoming increasingly prominent.It is necessary to further explore and solve existing problems and formulate strategies suitable for platform development to adapt to the fierce market competition environment and the ever-changing development needs of the industrial Internet.This paper takes the E-industrial product e-commerce platform as the research object,focuses on the field of industrial products,combines B2 B e-commerce,business model and other research theories,through in-depth analysis of platform business construction,platform business model and core business,for platform commodity management,cross-border e-commerce E-commerce and "E-series" and other comprehensive service products to diagnose and analyze problems,and use PEST,Porter’s five forces model and SWOT analysis to analyze the macro environment,industry development trend and SWOT analysis of the E industrial product e-commerce platform In-depth analysis of internal and external resources,and targeted solutions to the problem are proposed.It is suggested that the E-industrial product e-commerce platform utilize the existing supply chain resource integration capabilities,enrich the "platform + tools" service model,and optimize the product flow in the e-commerce model.Logistics and capital flow,etc.,have formed a development strategy to promote the efficient supply chain management system of the E-industrial product e-commerce platform,as well as related supporting measures,and also provide a development model for other B2 B pan-industrial product e-commerce platforms to learn from.