The Restaurant Chain In The E-commerce Environment, Supply Chain Management Studies

At present, chain operation has became one of the most important economic organization forms in Chinese catering industry and became the main factor which promoted the rapid development of Chinese catering industry. However, because of the universal lack of software investment and foundation conditions in the period of enterprise development, there is still some problems in China's catering chain industry as follows: the law level of standardization and industrialization, the deficiency of technical supporting capability, the lack of professional management personnel, low level of information technology, and the incompatibility between the construction of logistics distribution system and business scale of chain operation enterprise, all of which have restricted the rapid development and the level of comprehensive competition of catering chain industry. Introducing supply chain management into catering chain industry will be helpful for raw material suppliers and catering chain enterprises to emancipate the mind, renovate conception, cultivate new cooperative relationship and interest relationship.Meanwhile, the rapid development of Internet technique and the rise of electronic commerce have changed the existing pattern and management mechanism for the traditional economic activity, which has a profound and lasting influence on supply chain management. The application of electronic commerce could connect every business link effectively, and carry out the integration and sharing of business and information. The application of EC (E-Supply Chain) electronic supply chain based on the integration of Internet economy and supply chain have changed the stability and the incidence of supply chain, and also changed the sequential information transmission way of traditional supply chain, and provide the basis for the more dynamic and extensive networks relationship of supply chain, and consequently make many enterprises enter into the supply chain alliance with lower cost. In this paper, a perfect supply chain management mode of catering chain industry with the aid of electronic commerce will be established based on the supply chain theory and characteristic of catering chain industry, which would have great significance for supply chain management of catering chain industry and make the catering chain industry have reaction capacity for the market demand in time, control cost effectively, improve material management, and have continuous competitive advantages. In this way the resources will be utilized more effectively on the whole supply chain. Therefore this mode will take on important realistic significance for promoting sustained and rapid development of the catering chain industry.