Research On Product Development Process Optimization Of Automotive Electronic Parts Based On Agile Management

With the increasing update frequency of electric vehicles and automotive products,the development cycle of vehicles is gradually shortened from 36-54 months to 18-30 months,which makes the development of automotive electronic products a great challenge.According to the traditional waterfall product development management mode,it is difficult to meet the needs of the market,and the application of agile management will play an important role in meeting this challenge.Agile management advocates the idea that people,communication,interaction and flexibility are more important.It adopts the methodology of "small step and fast run" and "iteration" to advocate product development.It emphasizes that individuals and interaction are better than processes and tools,working software is better than detailed documents,customer cooperation is higher than contract negotiation,responding to changes is better than following the value proposition of the plan,and creates a flexible,relaxed and self-organizing development management atmosphere,Enable product development to respond to market changes.Taking H auto electronic parts company as the research object,guided by the agile management theory,using the method of literature research and case study,this paper expounds in detail the current situation of the product development process of H auto electronic parts company,and deeply analyzes the problems existing in the management,including high error correction cost,no priority of demand realization,slow change response speed,etc.On this basis,using the agile management idea for reference,the software development process of the product has been optimized,and the process of delivery,change and demand management has also been improved.Through the flexible development idea of "running in small steps",the development iteration has been accelerated,the delivery cycle has been shortened,the operability of change has been increased,and the problems of high error correction cost and slow development speed have been effectively solved.Not only enhance their own product development capabilities,but also greatly improve customer satisfaction.The whole paper expounds the application of agile management in traditional automotive electronic parts development projects,and proves the feasibility and effectiveness of agile management method in automotive electronic industry,which can help enterprises effectively deal with market challenges.