Development Status And Countermeasures Of Pear Industry In Wei County

The pear industry is a traditional industry in Wei County and a leading industry driving the economic and social development of the entire county.It is of great significance for promoting the development of rural areas.However,in recent years,industrial development has faced increasing difficulties and challenges,such as increased production costs,unstable sales prices,and poor market sales.How to further optimize the industrial structure,extend the industrial chain,build the Pear industry into a characteristic and advantageous industry in the county,promote industrial efficiency,increase income for pear farmers,and economic development is an urgent issue to consider.This article conducts investigations and visits to farmers,enterprises,and cooperatives in the Pear planting areas and communicates with forestry and other departments.Through literature review,data analysis,and systematic understanding of the current situation of planting varieties,planting scale,cultivation technology,management mode,and business organization,the advantages,disadvantages,opportunities,and challenges of industrial development are analyzed,and countermeasures and suggestions are proposed.(1)The current development status of the pear industry in Wei County.The county is rich in pear resources,with a planting area of 150000 acres and an annual output of 350000 tons,with a total output value of over 1.2 billion yuan.Among them,there are more than 50000 acres of branded orchards,with over 85000 fruit farmers employed and over 30000 people employed in the pear industry chain.The county adopts development methods such as scientific planting,unified management,and strengthened support to comprehensively promote the standardization,chaining,and scale of the pear industry.(2)SWOT analysis of the pear industry in Wei County.Advantages:Wei County is located in the hinterland of the North China Plain,with sufficient light,moderate rainfall,long pear growth time and good taste of Pear;Transportation is accessible in all directions and sales channels are smooth;The cultivation has a long history and profound cultural heritage;Strong support and strong guarantee.Disadvantages:Insufficient market connectivity,low level of tourism industry,low degree of industrial organization,high storage costs,low industrial added value,and low market awareness.Opportunities:preferential agricultural policies release development dividends,enrich nutrition value,and have a broad market."Internet plus" provides a broader platform for product marketing.Challenges:Poor resistance to extreme weather,frequent use of banned pesticides,abandoned pear orchards,difficulty in protecting ancient pear varieties,and competition from other pear varieties.(3)Suggestions for the Development of Pear Industry in Wei County.In industrial planning,adhere to scientific layout and actively guide public participation.In improving technological level,increase investment in research and development,cultivate and introduce high-level scientific and technological talents.In expanding brand influence,strengthen quality protection and encourage enterprises to strive for brand creation.Actively build a "production+supply+sales+processing",model in extending the industrial chain.In establishing a mechanism for interest linkage,we will support leading enterprises in establishing stable interest linkage relationships with pear farmers,and fully leverage the role of the association’s staff assistants and coordinating all parties.In terms of strengthening policy support,we will develop inclusive finance,promote agricultural insurance with Pear characteristics,and increase government support.