With Chinese rapid economic development and the accumulation of Chinese national wealth,the population of Chinese high-net-worth individuals has surpasses2.62 million in 2020,forming a wealth market with appropriate 84 trillion investable assets.In order to achieve wider development space,an increasing number of commercial banks pay attention to the private banking service that serves for the high-net-worth customers.Among the fierce competition of many commercial banks,the overall scale of asset under management(AUM)and the population of private bank customers in the private bank of China Merchants Bank are far ahead of other commercial bank,becoming the leader in the field of Chinese private banking.On April 27 th 2018,pointing to the issues existed on the asset management market,Central Bank,China Banking and Insurance Regulatory Commission,China Securities Regulatory Commission and State Administration of Foreign Exchange jointly issued the “Guiding Opinions on Regulating the Asset Management Business of Financial ”(refer to as the New Asset Management Regulations),aiming at breaking the rigid redemption and implementing net management,such regulations subvert the comfortable soil on which private banks depend.This thesis introduces the related concepts of New Regulations on Asset Management and Private Banking,elaborates the content of Asset Allocation Theory,Marketing Portfolio Theory and SWOT Analysis.At the same time,a systematic overview about private bank of CMB is produced from three aspects of development history,development status and operating conditions.On this basis,this thesis analyzes the impact of New Asset Management Regulations on private bank of CMB.By using SWOT Analysis,the internal and external environment of private banking of CMB is analyzed in terms of strengths,disadvantages,opportunities and challenges.Th conclusion about SWOT Analysis is that private bank of CMB should adopt the positive SO strategy,enlarging its marketing occupancy and satisfying high-net-worth individuals’ diversified demand.In order to analyze the development direction of private banking business at the new background,this thesis uses chi-square test to study the relationship between the age of high-net-worth individuals and wealth management objectives and wealth management requirements,considering that diversification and differentiation are the development trend of private banking business in the future.Finally,based on the analysis of private banking business,the impact of New Asset Management Regulations and the trend of high-net-worth individuals wealth management requirement,this thesis proposes the optimization path measures from five aspects: the adjustment of production and business according to supervision requirement,integrating and digging customer resource,strengthening the construction of specialized talents,intensifying the resource cooperation,and building digital platform. |