Research On The Optimization Of Financing Management Of Group J Under The Background Of The New Asset Management Regulations

China’s real estate industry has become increasingly mature,as one of the basic industries of the national economy that has carried China for more than 20 years,its impact on China’s economy is self-evident.As a capital-intensive industry,the real estate industry has the characteristics of large capital demand and long development cycle,so financing management can directly affect the survival and development of real estate enterprises.However,with the gradual introduction and implementation of relevant regulations on "deleveraging",various financing channels for real estate enterprises have been tightened or even closed,and various financing methods have been strongly controlled or even canceled,which has standardized the asset management market,but also led to the tightening of financing in the real estate industry and a sharp increase in risks.Coupled with the epidemic era,all kinds of real estate enterprises have frequently exploded,which further highlights the importance of real estate enterprises to attach importance to financing management.At present,although the concentration of domestic real estate enterprises has increased year by year,the share of small and medium-sized real estate enterprises in China’s real estate development market is still huge.The problems of financing difficulties,single channels and high financing costs of small and medium-sized housing enterprises are more prominent than those of large-scale housing enterprises.If small and medium-sized housing enterprises effectively improve the problem of funding sources and keep financing channels open,they can promote the stable development of the real estate industry.However,the reality is that many small and medium-sized real estate enterprises do not attach importance to financing management,still adopt a relaxed financing attitude in the face of the tight financing market,do not actively explore innovative financing methods,and do not form a systematic financing management system.In the process of development,Group J actively explores financing channels in order to maximize financing funds,and strives to improve its own financing management level.However,due to the impact of various policies,the increasing capital demand of J Group and the tightening of the financing market for the real estate industry have become increasingly tense.Starting from the policy source and the current situation of the capital market,this paper studies the impact of the "New Asset Management Regulations" on the financing status of real estate SMEs similar to Group J,aiming to provide reference significance for the optimization of financing management of small and medium-sized high-quality real estate enterprises.This paper starts from the financing side effects of the "New Asset Management Regulations" on real estate enterprises,clarifies the issues that real estate enterprises focus on after the "deleveraging" policy regulation,and discusses the direction of financing management optimization of real estate enterprises under the influence of policies.In the case part,it mainly discusses the influence of“New capital management regulation” on the financing mode of J Group and puts forward the corresponding measures,the paper evaluates the financing performance of J Group X project under the“New regulation of Capital Management” by AHP method,and designs the financing structure and main financing methods of sub-sector cooperation The service sector focuses on internal financing;the trade sector focuses on credit financing.On this basis,some suggestions for improving J Group in the future development are put forward: first,to increase the internal financing capacity and increase the stability of capital structure;The third is to strengthen risk control,financial risk supervision and early warning at any time;the fourth is to actively develop diversified financing methods,research financing channel innovation.Of course,in order to ensure the smooth implementation of the financing management optimization plan,enterprises are also required to improve their own earning capacity and make investors more confident;At the same time,keep abreast of real-time changes in financing policies,and seize financing opportunities and leadership;It is also necessary to improve the internal risk management system of the enterprise and control the financing risk within the tolerance range.