Research On The Development Strategy Of Private Banking Business Of Y Bank A Branch Under The Background Of Stricter Regulation

With the continuous development of China’s social economy,social wealth has also increased,and the number of people with high net worth has also shown a rapid growth trend.By the end of2022,there are more than 2 million high-net worth households in China,and the scale of private banking wealth management market has been expanding,which has attracted attention from all walks of life.As China’s economy enters the new normal,in order to better adapt to the economic transformation,the financial market has also begun to reform.On March 28,2018,the Guiding Opinions on Regulating the Asset Management Business of Financial Institutions issued by the Central Commission for the Reform and Reform of the People’s Republic of China set new standards for the asset management industry.On July 31,2020,the Central Bank announced that the rectification transition period was extended to the end of 2021 to hedge the impact of the epidemic on the economy and finance,and the relevant system standards and reform direction of the new asset management regulations were not changed and adjusted.With the convening of the National People’s Congress and the Chinese People’s Political Consultative Committee in 2023,the reform in the field of financial regulation is considered as "more action" and "more strength",and its goal is to finally achieve full coverage of the financial industry except the securities industry.Under the situation of stricter supervision,the pattern of the asset management industry has also changed,facing new challenges and opportunities.In this context,the development of private banking business of Bank Y Branch A is relatively slow and needs further exploration and improvement.to this end,Using literature research method,case analysis method and summary method,Based on the theory of financial innovation,bank reengineering,and the theory of financial demand level and motivation,First of all,firstly,the organization mode of the bank private bank,the product system of the bank private banking and the data analysis of Y private banking business change the development status of Y private banking business under the background of stricter supervision;Secondly,analyze the SWOT of Y Bank under the background of internal advantages,internal disadvantages,external opportunities and external threats;once more,From the construction of a reasonable private banking product system,promoting the reform of private banking business model,the training of professional private banking practitioners,science and technology to create efficient business,integrate resources,Improve the operational efficiency and optimize the design of the back-end business management system,Enhance the attractiveness of the user interface and customer engagement and technology empowerment,Suggestions on the development strategy of Y Bank’s private banking business under the background of stricter regulation with fintech to boost business development.