| Under the background of realizing the strategic goal of common prosperity,the development of rural tourism has become the main starting point to promote the development of rural industry and achieve common prosperity due to its extensive correlation and driving role.However,with the rapid development of rural tourism,some problems have also gradually been exposed,such as the unbalanced distribution of interests between tourism enterprises and local villagers,the low degree of villagers’ participation in local tourism,the low amount of villagers’ income,environmental damage,etc.,all ofw hich seriously threaten the harmonious coexistence oftourism enterprises and villagers,and affect the sustainable development of rural tourism.How to overcome these problems,establish and improve the rural tourism benefit distribution mechanism conducive to increasing villagers’ income,so that rural tourism on the road of common prosperity,has become the focus of many attention.This paper in xiangshan MAO Yang township case for case analysis try to build common rich background rural tourism benefit distribution pattern,study and test the feasibility and rationality of the model,to enrich the research content of rural tourism benefit distribution for rural tourism to promote common prosperity theory research to provide a new perspective,for the development of rural tourism,improve the benefit distribution mechanism for reference.This paper mainly studies the benefit distribution mechanism of rural tourism after tourism operators enter the field of rural tourism and form cooperative alliances with villagers and village collective.On the basis of fully mastering the theoretical basis of stakeholder theory,game theory and research on rural tourism benefit distribution,field investigation was carried out in Maoyang Township,Xiangshan County,where the case was located,and text information was collected through interviews.On the basis of the analysis and induction of relevant data,starting from the stakeholder theory and game theory,the case analysis method and Shapley value method are used to demonstrate the benefit distribution mechanism and model of rural tourism in Maoyang Township,Xiangshan County,and evaluate its advantages and disadvantages Firstly,in the "government leading+market operation+villagers main body+j oint construction and sharing" rural tourism benefit distribution mechanism model,and gives the following step:first,the endogenous development model is the best,in the development mode of rural tourism is the government,to strengthen the top design of rural tourism development,pay attention to the development interests of village collective and villagers,transfer more resources and interests to the rural community,improve the benefit distribution coordination mechanism,to maximize the interests of the village collective and the villagers;Third,no In order to develop rural tourism well,we must pay attention to the operation of rural tourism and introduce good tourism operators to participate in rural tourism operation.Where conditions permit,state-owned tourism operation companies can be set up and professional managers can be hired to operate rural tourism uniformly and obtain the marginal contribution.Fourth,rural tourism is the main body of rural tourism development to allow more villagers to participate in rural tourism to share the achievements of rural tourism development and take the road of common prosperity.At the same time,the development of rural tourism should not only benefit some villagers,but also benefit all villagers,so that all villagers can travel in the countryside There is a sense of gain and happiness in the exhibition. |
