Research On The Influencing Factors Of Digital Transformation Of Hotel Enterprise

With the improvement of the national economy,people increasingly frequent travel,tourism development,tourism as a pillar industry of the hospitality industry,both need to improve the quality of services to tourists to the requirement of the experience more and more high,also facing market competition and economic and technological competition from the Internet technology and other cross-industry pressure.In recent years,the number of listed star hotels has a general downward trend,but the overall number of high-end hotels in our country is rising,and the development of the hotel industry has encountered a bottleneck.With the development and application of 5G,Internet of things,big data,blockchain and other high-tech technologies,digital transformation has become the only way for hotel enterprises to improve their service competitiveness.Digital transformation can enable enterprises to respond promptly and quickly in the face of changing market environment through digital technology,reduce costs and increase efficiency,and enhance the market competitiveness of enterprises.Some hotel enterprise digital transformation is still in the exploratory stage,has certain digital application base,mainly with the digital marketing channels in e-commerce,and digital service infrastructure,hotel to achieve real differentiated competitive advantage,in the face of cross-industry brings the huge pressure of competition and market demand change,we need digital transformation across the board.However,whether the hotel enterprise can successfully realize the digital transformation is a complex and systematic project,which will be affected by many external and internal factors.Only by understanding the mechanism of each influencing factor can the hotel enterprise better improve its forecasting ability and increase its control over unknown risks.Although the current academic research on digital transformation and influencing factors in other fields and industries has achieved certain results,there are few research based on hotel enterprises,which need to be scientifically verified in combination with the field conditions of hotel enterprises.In this paper,by reviewing the previous literature,carries on the data collected,and the hotel and related technology research,technology scheme comparison,the hotel enterprise digital transformation in the connotation,and based on "technology-organization-environment"(TOE)analysis framework,to join the large data capacity as intermediary variables,build the hotel enterprise influence factor model of digital transformation,Through data collection and empirical analysis of hotel enterprises,the research finds that: In the process of hotel enterprise digital transformation,technology,organization,environmental factors and large data capacity have positive significant impact on digital transformation,among them,the technical and organizational factors can also through the large data capacity indirectly affect digital transformation,and environmental factors do not need through the large data capacity can directly affect the digital transformation.Finally,according to the conclusion,this paper puts forward the corresponding management suggestions.