The Impact Of Digital Transformation On The Cost Stickiness Of Construction Machinery Companie

As one of the key pillar industries in China’s National Economic Development,engineering machinery industry has made indelible contributions to the great cause of National Economic Development.In the economic environment of the new era,facing the requirements of digital development such as "Internet accelerated speed" and Intelligent Manufacturing and the policy guidance of supply-side structural reform and industrial digitization,engineering machinery enterprises should seize the opportunity to achieve transformation and upgrading.However,Digital Transformation of traditional manufacturing enterprises has the characteristics of wide coverage,large investment and slow effectiveness.We still need to further study whether Digital Transformation can improve cost control ability,promote enterprise efficiency and competitiveness,and how its specific mechanism is.Based on the case study method,Liugong Machinery and XCMG,the leading enterprises in Digital Transformation of the engineering machinery industry,are selected as the case enterprises in this thesis.Firstly,this thesis analyzes the basic concepts,research status and related theories of Digital Transformation and Cost Stickiness.We identify the existence of enterprise Cost Stickiness based on financial data such as cost breakdown.We use WEISS model to measure enterprise Cost Stickiness and analyze the trend of Cost Stickiness briefly.Secondly,we refer the Proceduralised Grounded Theory to collect the data related to the Digital Transformation of case enterprises.We then deeply explore the impact mechanism of Digital Transformation on Cost Stickiness of case enterprises and summarize the impact path of Digital Transformation on Cost Stickiness of engineering machinery industry.The research reveal that Digital Transformation has an inhibitory effect on the Cost Stickiness of Liugong Machinery and XCMG.It is specifically manifest in the cooperative R&D,grasp the demand,precision marketing,lean production,smart service,integrated supply chain,delicacy management and agile organization to drive the cost-saving and profit-increasing of enterprises.Thirdly,based on the three aspects of intelligent manufacturing,lean supply chain and process reengineering,this thesis further analyzes how the whole-process Digital Transformation of enterprises can effectively inhibit Cost Stickiness and tests the theoretical model of this thesis by analyzing the financial data of enterprises.Through the construction and verification of the theoretical model of the impact of Digital Transformation on Cost Stickiness of Liugong Machinery and XCMG,the following conclusions are drawn:(1)Digital Transformation has laid a solid foundation for enterprises to optimize resource decision-making and cost control through delicacy management and agile organization,reducing the overall resource consumption of the process and optimizing allocation of resources.(2)Digital Transformation promotes enterprises to grasp market demand and improve production efficiency by sharing information between the various segments of the supply chains and upgrading intelligent manufacturing.Therefore,this thesis suggests that engineering machinery enterprises can promote the implementation of Digital Transformation by formulating digital strategy and recognizing the value of data,developing intelligent production and personnel,and promoting the digitalization of industrial chain and industrial synergy,so as to improve their cost management and control capabilities.This thesis takes the Cost Stickiness of engineering machinery enterprises as the research object and the Digital Transformation of enterprises as the starting point,which provides a new perspective for the research related Cost Stickiness.In the process of analyzing the Cost Stickiness of engineering machinery enterprises,according to the dynamic implementation process of Digital Transformation,this thesis discusses the specific impact of Digital Transformation on Cost Stickiness,which is conducive to clarifying the path of controlling Cost Stickiness of engineering machinery enterprises in the process of Digital Transformation and enriching the research on the impact of Digital Transformation on enterprise Cost Stickiness.