Research On The Development Of Rural Tourism In Huining County Based On Tourists’ Experience

With the rapid development of social economy,people’s yearning for a better life and their pursuit of high-quality life are becoming increasingly strong.In recent years,China’s rural tourism is booming,people began to strive to improve the quality of life,increase a high level of demand,for urban residents,to the countryside to participate in production labor,feel the rural customs and customs have a stronger and stronger attraction,so that they can experience a completely different pace of life than usual,long-term life and work pressure can also be released,so as to obtain physical and mental satisfaction.With the increase in the number of urban residents choosing rural tourism,rural tourism has also ushered in new development opportunities,and improving the tourism experience of tourists is crucial for the future development of rural tourism.This paper collects extensive research data on rural tourism and tourist experience,learns the research results of domestic and foreign scholars in this field,and draws on their research ideas to carry out this investigation.In order to accurately obtain the key data of tourists’ rural tourism experience,a questionnaire survey was also conducted for tourists in the process of this study,and the results were counted and processed from several aspects such as behavioral characteristics,reliability and descriptive statistics by using SPSS27.0 analysis software,and the final conclusion was as follows:(1)The study was conducted on the untargeted visitor experience in the development of rural tourism in Huining County,and the factors affecting the visitor experience were summarized into several aspects such as environment,activities,infrastructure and services.(2)According to the results of the analysis,the activity experience of tourists is the most important factor affecting their satisfaction with rural tourist attractions,compared to the environment,infrastructure and service,which have a smaller degree of influence on tourists’ satisfaction.(3)By analyzing the results of the questionnaire,there is less correlation between tourist experience perception and tourist gender and place of residence;age has a significant difference on transportation convenience;education has a significant difference on special tourist souvenirs,special food and beverage,and ecological environment based activity experience;occupation has a significant difference on the six aspects of richness of tourist activity experience,participation of activity experience,satisfaction of humanistic care,satisfaction of emotional experience,activity experience of folk culture,and professionalism of service attitude,and monthly income has a significant difference on personalized service.(4)The difference between tourists’ expectation and tourists’ experience satisfaction is obvious.The IPA analysis method shows that there are eight aspects that need to be focused on improvement in the process of rural experience tourism development,which are folk culture atmosphere,richness and participation of tourism activity experience,satisfaction of humanistic care,activity experience based on folk culture and folk crafts,night entertainment activity experience,and professionalism of service personnel’s attitude.Finally,based on the history and experience of the development of rural tourism in Huining County so far,as well as a series of problems exposed at this stage of development,we summarize and outline them,categorize them into four areas:environment,activities,infrastructure and services,and propose improvement measures respectively,in order to further improve tourists’ satisfaction,with a view to providing useful reference for the sustainable development of rural tourism in Huining County.