Study On Rural Tourism Development Based On Experience Economy

Experience economy, as the fourth phrase of economy development after the agriculture economy,the industry economy as well as the service economy,it takes experiencing as an economic form of economy provider,which brings a great backwash in the world. On the principle of experience economy,the paper attempts to relate the further development of tourism product planning with it,and created an innovation line of tourism product to broaden and deepen the current planning methods of agro-tourism product.Rural tourism and tourism experience increasingly becoming an important trend of the development of rural tourism. This paper based on the Experience Economy,analyzed the current situation on traditional rural tourism,and combined the experience economy with the development of rural tourism. Through the exploratory research of the Yangtze River delta region and its radiation areas,this article analyzes the development of rural tourism under the background of experience industry and combines the two together. By an exploratory research on the rural tourism in the area of experience economy and its surrounding regions, it tries to find a new way of rural tourism development to make the cultural, recreational, local features of rural tourism more remarkable, to enhance the tastes of current rural tourism, to enlarge the consumer market, to increase the staying time of tourists, to make tourists more credible, which all serve to produce more economic benefits and spur the pace of rural economy, preserve its natural environment, properly maintain the special scenery of rural areas, and make it more beautiful and harmonious. This article reviews results of the current domestic and international researches on rural tourism and analyzes their differences. it also summarizes the meanings of international researches to the domestic researches on rural tourism. based on the meaning of Experience Economy as well as combining the need for rural tourism development and the change in consumer market, it suggests that rural tourism based on experience is one of the important trends in the development of rural tourism.The article presents a developmental scheme suitable for rural tourism based on experience economy. it carries out some specific integration so as to make it better for use in researches on rural tourism. It systematically talks about the theoretical basis, fundamental principles, developmental procedures, and final purposes of rural tourism development. Besides, it compares rural tourism based on experience with other types of rural tourism and analyzes its fields of application.