Study On The Development Of Experiential Rural Tourism In Tianmen Township Of Xinhua County

Under the background of the experience economy era,with the upgrading of tourism consumption,more and more tourists are no longer satisfied with the traditional form of sightseeing tourism.They are more likely to participate in the tourism experience activities and atmosphere in order to seek Personalized and differentiated cool feelings.The attractiveness of the traditional development model of rural tourism for modern urban tourists is gradually declining,and the experience-based rural tourism development focuses more on the planning of experience activities and the creation of local flavors,so that tourists can better integrate and participate in the rural experience tourism activities.Therefore,the experiential development of rural tourism has become the hotspot and trend of rural tourism development.The experiential rural tourism research is a new exploration of the transformation of rural tourism development.It caters to people's self-realization needs.It has important significance for improving the quality of rural tourism,enriching the connotation of rural tourism,and promoting the development of rural tourism.Based on the experience of tourism,this paper uses literature analysis,in-depth interviews and other methods to conduct exploratory research on experiential rural tourism development in Tianmen Township,Xinhua County.The paper preliminarily defines the concept of experiential rural tourism.Based on a review of the development status of Tianmen Township in Xinhua County,it analyzes its internal and external driving mechanisms from the perspective of policy orientation,market demand and rural development,and analyzes the Tianmen through SWOT analysis.The feasibility of the rural development of experiential rural tourism is demonstrated,and the characteristics of the tourism source market of Tianmen Township are summarized through questionnaire surveys to locate the market,and multi-level source markets are classified according to geographical space and traffic conditions.Then,we will focus on experiential rural tourism products to experience themes throughout the entire product design process,and develop entertainment-oriented,escaping,educational,and aesthetic experiential tourism products.Finally,we will propose tourism development protection measures in light of the actual situation.The multi-perspectives of the main body of society,tourism operators and other aspects proposed countermeasures and suggestions for the development of experiential rural tourism in Tianmen Township,Xinhua County,which make to jointly promote the development of its tourism industry.