Research On The Strategy Of Intelligent Promotion Of Yimeng Red Tourism Scenic Spot

With the widespread application of information technology in the tourism industry,smart scenic spots have achieved rapid development,changing people’s consumption and experience habits in tourism.This not only meets the needs of tourists for intelligent tourism,but also improves the level of smart management in scenic spots,bringing new opportunities and challenges to the tourism industry.In order to meet the new intelligent needs of tourists and provide better tourism experience,it is necessary to further strengthen the research on smart scenic spots,constantly apply new concepts and technologies to the construction of scenic spots,improve the intelligent level and tourism competitiveness of tourist attraction,and promote the in-depth development of smart scenic spots.This paper takes Yimeng Red tourist attraction as the research object.At present,Yimeng Red tourist attraction is engaged in communication infrastructure construction,smart operation platform building,ticket management system promotion,online tourism service provision,online cultural tourism consumption platform building,rich We Chat service functions,promotion of intelligent tour guides,electronic interpretation,online booking and other smart services,online red Yimeng panoramic VR Preliminary exploration has been made in building official new media platforms,and the construction of smart scenic spots is gradually advancing.However,as the construction of smart scenic spots is a complex project,the construction of Yimeng Red tourist attraction is relatively decentralized and unsystematic,and is limited by the technical level and talent capacity,there are still many problems in the current exploration of smart scenic spots,which need to be improved through optimization measures.Therefore,this paper focuses on this topic for research.This article sorts out concepts such as "smart tourism","smart scenic spots",and "red tourism".By reviewing relevant literature and learning about the construction theory of smart scenic spots,it reviews the research status and development of smart tourism and smart scenic spots at home and abroad.By applying the theory of tourist satisfaction,tourist demand,and IPA,combined with SWOT analysis,Design a survey questionnaire on the satisfaction and importance of tourists and scenic area staff towards the smart construction of the scenic area,in order to comprehensively and intuitively understand the advantages and disadvantages of the scenic area.Based on the actual situation,propose suggestions for maintaining existing advantages,focusing on strengthening measures,appropriately reducing attention,and maintaining the current situation.Propose smart improvement strategies from aspects such as smart facilities,smart management,smart services,smart products,and smart promotion,It is proposed to strengthen the construction of WIFI network in the scenic area,strengthen the construction of multimedia display system,improve the construction of self-service equipment,improve the "Red Yimeng" intelligent operation platform,improve the video monitoring management system in the scenic area,improve the intelligent parking lot management system,build the ticket management system,strengthen the function setting of We Chat official account,improve online reservation service,do a good job of intelligent tour guide service,vigorously develop VR panoramic products,enrich red literature and art works Improve the content of electronic explanations,improve the search for information related to scenic spots,improve the construction of the "Red Yimeng" portal website,increase online new media and self media promotion,and attach importance to the promotion of tourism service software.