Research On Smart Tourism Optimization Strategy Of Tianhetan Scenic Area Based On Tourist Experience

With the advent of the era of experience economy,tourists pay more attention to the sense of experience and participation in the travel process,and the emergence of smart tourism provides important technical support to meet the experience needs of tourists.Based on the experience economy theory and expectation difference theory,this research takes tourist experience as the starting point,uses AHP to construct the evaluation index system of Tianhetan scenic spot smart tourism based on tourist experience,and uses the fuzzy comprehensive evaluation method to evaluate the tourists’ experience of smart tourism in Tianhetan scenic spot.Conducted a comprehensive evaluation,analyzed the current situation of smart tourism in Tianhetan Scenic Area,and concluded that the infrastructure of smart construction in Tianhetan Scenic Area is in good condition,the response to smart safety rescue is timely,the smart management system is not perfect,the means of smart marketing are backward,and the smart tourism service lacks technology Guaranteed evaluation results.According to the evaluation results,an optimization strategy for smart tourism in Tianhetan Scenic Area is proposed for the three contents of smart management,smart marketing and smart tour service with low evaluation scores.One is to regulate the passenger flow and vehicle flow in scenic spots by establishing a "passenger flow real-time analysis system" and "intelligent traffic guidance system",and to increase tourists’ complaint channels and feedback mechanisms to achieve the purpose of improving the intelligent management system and creating a high-quality tourism environment;Measures such as intelligent tour guide service,supporting virtual tourism products,and increasing interaction in electronic commentary enrich the intelligent tourism service system and optimize tourist experience;the third is to increase the service function of the official website,build a smart e-commerce platform,and actively operate the self-media platform,Develop a marketing database to push tourism information in a timely manner to establish a new smart marketing model to enhance the interactive experience of tourists.This research provides a reference for the optimization and promotion of smart tourism in scenic spots.