Research On Chinese Tourists’ New Year Feelings Based On Emotion Analysis Model

Nian Wei,is the taste of the New Year.The Spring Festival contains people’s yearning for good fortune,the desire for happiness and peace,the pursuit of health and happiness,but also contains a kind of emotional integration and cultural inheritance.The Chinese Spring Festival is the most ceremonious festival and the essence of Chinese traditional culture.In the field of cultural tourism research,the emotion of the New Year should be an important theme,but the influence factors of tourism activities on the emotion of the New Year have not been fully revealed.In the research field of tourism emotion calculation,this paper conducts the research on the sentiment of the New Year for the first time,and the dictionary of travel-New Year emotion constructed is the core achievement of this research.In the process of building the sentiment dictionary,the big data of tourism reviews is used to capture the sentiment of the New Year,and a total of 34,992 pieces of data are collected before and after the Spring Festival.At the same time,on the one hand,a panel of 12 people including the author was established to manually review the review data and select words.In addition,word segmentation and frequency processing were carried out on the data,and high-frequency emotion words were manually analyzed.Based on the above word statistics,combined with the existing basic emotion dictionary and other corpus resources,the judging panel finally completed the construction of the travel-New Year emotion dictionary,and summed up 242 nouns,verbs and adjectives related to the New Year emotion.There were62 nouns that contained positive(or negative)emotions,82 verbs that contained positive(or negative)emotions,and 98 adjectives that expressed positive(or negative)emotions.As a dictionary resource and corpus resource,the travel-New Year sentiment dictionary has made a contribution to the field of natural language processing.Based on the constructed sentiment dictionary and using the TSE travel sentiment analysis model,this paper further analyzed the tourist comments data of five well-known domestic tourism destinations,and analyzed the contents and characteristics of the influence of tourist destinations on Chinese tourists’ New Year’s flavor emotion,thus analyzing the performance of Chinese tourists’ New Year’s flavor emotion.In this paper,Rost CM and Goo Seeker are used for text processing and emotion analysis.During operation,it is found that the two software have similar functions but different processing mechanisms.Among them,Rost CM software is a commonly used text analysis software in the field of emotion research,but it contains its own emotion dictionary and semantic logic rules,which cannot be customized or modified by the operator.While Goo Seeker software can use its default configuration,or the operator can import the emotional dictionary,semantic logic rules and specific word weights independently.After functional analysis and comparison of data results,Rost CM software is suitable for general emotion research,while Goo Seeker software is more in line with TSE emotion analysis model and more suitable for travel specific emotion research.Finally,the conclusion is drawn:(1)Travel reviews related to Spring Festival emotion during the Spring Festival have a low degree of positive emotion,and the overall performance of Spring Festival emotion is not outstanding;(2)"convenience" is the most frequent word commented by tourists during the Spring Festival.The management ability and service quality of tourist destinations have a significant effect on triggering the New Year emotion;(3)Compared with other tourist attractions,special performances during the Spring Festival can better enhance tourists’ emotional experience of the New Year.It is the trend and direction to carry out New Year flavor activities during the Spring Festival in the future to make clear the orientation and image of each city’s tourism development,and carry out characteristic tourism activities according to its own advantages and combining with local traditional culture.Based on the above conclusions,this paper puts forward corresponding suggestions for tourism enterprises,which are helpful for the formulation of tourism destination culture,education and image marketing strategies,and have important significance in the aspects of tourism application value and macro policy strategy.