Study On Emotional Spatial And Temporal Differentiation Of Tourists In Rural Tourist Areas Based On Emotional Map

With the advent of experience economy,the tourism consumption of tourists gradually transitions from functional consumption to emotional consumption,and emotion has become one of the core elements of tourism experience.In rural tourism,emotion always runs through the whole process of tourists’ activities,and is closely related to the tourists’ behavior and intention.This thesis takes the rural tourist areas in Wuyuan County as a typical case,takes the online comment text of tourists as the data source,and mainly uses the research method of combining emotional map and spatial analysis to discuss the emotional problems of tourists in the rural tourist areas.The research tries to introduce the emotional map method into the research field of tourism science,establish the emotional map system of rural tourism areas’ tourists on the basis of constructing the emotional dictionary of rural tourism places,systematically and comprehensively reveal the spatial and temporal differentiation characteristics of tourist emotion of rural tourism areas and analyze its influencing factors.The results indicate that:(1)Tourists present obvious positive emotions in the tourism process of Wuyuan rural tourism areas,and the number of positive emotion comment texts,emotional value and word frequency of positive emotions are all in a dominant position.(2)The emotional map of tourists in rural tourist areas in Wuyuan presents a distribution pattern of "two cores and three times" in space,with obvious core——edge features.The overall emotional value distribution of tourists shows the trend of decreasing——in the east and north——which is consistent with the actual situation in the east and the north of tourists in the west.(3)The emotion of tourists in Wuyuan rural tourist places presents the following characteristics in time:(1)Among the average emotion of tourists in different months of each rural tourist places,the positive emotional value is the highest,which is much higher than that of other types,and is relatively stable.(2)In various rural tourist areas,the emotions of tourists in Yantian Scenic Area,Xichong Village,Zhangcun Village and Shangtan Village fluctuate greatly in different months,compared with the emotions of tourists in Likeng,Huangling and Jiangling in different months.(3)The peak of tourists’ actual emotional experience is not directly related to the peak season of rural tourist areas.(4)the tourism resources endowment,rural tourism infrastructure,rural tourism tourism information and services and tourists personalized characteristics is the wuyuan rural tourism tourist emotional distribution of space and time,including transportation facilities,tourism information service platform is the rural tourism tourist emotion of time and space distribution.This thesis tries to tourist emotion from the perspective of the existing emotion geography theory in the supplement and perfect,help to expand and deepen the tourist emotional experience of emotional geography research,also helps to accurately identify tourists in Wuyuan rural tourism in different space place of emotional experience,for Wuyuan rural tourism planning design and space management.