A Research For Social Travel APP Based On Big Data And Location Based Service

With the continuous improvement of the living quality of people in recent years,people have the ability to put more energy and time into the leisure activities.Out-traveling is a leisure project which many people will choose.In traveling behavior,more and more people are willing to choose a trip without hesitation in living spare time.This way of traveling will bring a more pleasure travel experience to people.In the way to obtain travel information,relaying on Internet,people can realize the abundant travel information;and on longer limited to traveling in groups which is a single model in the past.However,along with the rapid development of mobile Internet,the scene that people obtain the traveling information through move terminal equipment is becoming more prevalent.Therefore,the traveling APP emerges at a historical moment.People can know the down to date travel information,traveling strategy and enjoying the service easily and readily via APP.After experiencing the traditional travel APP,the author found that there’s no any APP can provide a real-time service which is based on Location Based Service for the impromptu travelers.This thesis,through researching the current tourism marketing;based on the current tourism background and tourism consumption market;analyzing of the future develop trends as a starting point;and used interview method and questionnaire method to investigate the requirement of travelers.Based upon the survey analytical report,making a real-time social travel instrument—Yi Xing APP;it can provide the Location Based Service and even become humanization.With the three important links:Big Data,LBS and SNS to build the function of the APP.Through the combination of those technologies and services;satisfying the need of the travelers;solving the problems of the impulse travelers in the process of travailing.This thesis can be divided into five chapters.The first chapter gives a brief introduction about the source of the subject,the background and significance of the subject research.Chapter Two is the analysis of online travel trades from international to domestic;pay more attention to state domestic tourism marketing;and make the comparative analysis of the main stream of domestic APP.Chapter Three makes an analysis and research on the requirement of the travelers;understanding people’s requirement for a travel App which can locate the surrounding travel information precisely.Then the investigate results are analyzed and it provides references for future product development.Chapter Four is the main body of the thesis;the author elaborates the product planning and product design;and generalizes the produce concept and product localization.From three aspects to discuss the function: the core values,the technical means and the decision basics.In Chapter Five,the author makes a summary and prospects the whole thesis;draws the findings and inspiration from the researching process;points the limitations and implications;and proposes the suggestions for the future study.