Comparative Study On The Emotional Image Analysis Of The Tourists On Islands Along The Maritime Silk Road Based On Big Data

With the advent of the post-epidemic era,the recovery of tourism is already on the road.With the further opening of China’s door,the two-way interaction between domestic and foreign tourism,trade and trade is bound to be more frequent.Therefore,how to more accurately grasp the consumption preference and interest characteristics of Chinese domestic tourists and foreign tourists on the island tourism destinations along the Maritime Silk Road,so as to improve the service level and improve the tourism marketing strategies,is an important topic come up with the tourism practitioners and tourism managers.This paper elaborates theoretical basis and research course under the research background of island tourism,using the way of literature survey,web crawler survey,text analysis,qualitative research,and questionnaire survey.Based on the rise of burgeoning social media,taking nine typical tourism islands along the 21 st century Maritime Silk Road as the entry point of innovative research,capturing big data online comments or travel diaries that published by tourists on social networking platforms as raw materials,analysing the emotional characteristics of tourists with different age types,different career backgrounds,different educational levels towards island tourist destinations,emotional tendency and factors lead to the positive and negative emotional elements of tourists to the tourist destination.The conclusion indicate that the overall evaluation of the island tourism is well,rich island tourism resources,beautiful scenery,different local customs and profound cultural heritage;but there are some problems.So as to better guide the tourism industry to not only improve the marketing methods,improve the level of tourism service,achieve the expected practical application value,but also provides a new path to solve the above problems.