| Due to economic globalization,the digital economy began to grow rapidly worldwide;with the impact of COVID-19 in 2020,digital transformation is increasingly important in business management.However,the digital transformation was put forward late,and the implementation time was not long,leading to the unclear path of the digital transformation in China,and the effect after the implementation needs to be further verified.Especially in the field of medicine,the Fifth Plenary Session of the 19 th CPC Central Committee of China proposed to build the goal and vision of "healthy China" in 2035,and the realization of smart medical treatment through "digital + health" technology has become the development goal of China’s medical enterprises at the present stage.Therefore,studying the digital transformation path of pharmaceutical enterprises can provide reference for the specific digital construction of pharmaceutical enterprises in China;studying the influence of digital transformation on performance can clarify the specific effect of the digital transformation of Chinese pharmaceutical enterprises.This paper adopts the way of case study,select the pharmaceutical industry leading and for the earliest implementation of digital transformation of pharmaceutical enterprises — — Yunnan white as a case study object,in a comprehensive and concrete analysis of the digital transformation process,the following results: first,using the key event trajectory of Yunnan white track digital transformation,Yunnan baiyao digital transformation is obvious early informatization construction stage and subsequent digital further integration stage,after stages to discuss the transformation path and effect to lay the foundation.In terms of performance analysis,this paper derived three influence paths according to existing research,namely,digital transformation can promote the improvement of enterprise performance by improving R & D output,reducing costs and improving operating efficiency.Moreover,after evaluating the effect of the digital transformation of Yunnan Baiyao,a "U" relationship is found between the digital transformation and the overall performance of the enterprise,the digital transformation increased the investment of the enterprise in the early stage of digital construction but the poor integration,and impaired the value of the enterprise with the further integration of the digitalization of the enterprise,and the digital results of the business,and the overall performance of the enterprise began to reverse the decline.Based on the above research results,this paper puts forward the following four suggestions on making good use of digital technology to improve enterprise performance: first,improve the digitalization awareness and actively participate in the digitalization construction;second,pay attention to the digitalization integration,coordinate the resources of various departments within the enterprise,and exert the synergistic effect;third,strengthen the degree of digitalization and clarify the digitalization objectives of each stage;fourth,prevent the digitalization risk and ensure the stable operation of the enterprise. |
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