Research On The Impact Of Digital Transformation On The Performance Of Manufacturing Enterprises

With the development and progress of technology,the integration of digital technology and manufacturing has been deepened,and digital technology has become the backbone of promoting the transformation of efficiency,quality and power in the manufacturing industry,profoundly affecting all aspects of the manufacturing industry.In recent years,the government has issued a series of policy documents to encourage manufacturing enterprises to embrace digital technology and accelerate the process of digital transformation.However,with the vigorous promotion of the government and the active participation of enterprises,the digital transformation process of China’s manufacturing enterprises has accelerated,and the results have not been significant.There is a big deviation between the performance of macro trend and micro trend,and there is a contradiction between the theoretical optimal solution and the transformation effect,so it is necessary to study whether digital transformation creates performance for manufacturing enterprises.This article uses Yili Group as a case study.Firstly,the process and results of Yili’s digital transformation are introduced,and then the motivations of Yili’s digital transformation are analyzed from three aspects: consumer concept,technical environment and policy environment.Secondly,the financial index analysis method,principal component analysis method and entropy value method are used to evaluate the performance of Yili’s digital transformation,first using the financial index analysis method to evaluate the changes in Yili’s digital transformation performance from the four levels of solvency,profitability,operation ability and development ability,and then construct an index evaluation system through the principal component analysis method,and use the entropy method to assign weights to comprehensively evaluate the impact of digital transformation on performance.Then,based on transaction cost theory,process reengineering theory and technological innovation theory,the mechanism of digital transformation on enterprise performance is analyzed.Finally,"take the essence and remove the waste",and extract the parts that are worthy of reference for other enterprises in digital transformation from Yili’s digital transformation.This paper finds that digital transformation will improve Yili’s enterprise performance,specifically by increasing revenue and reducing transaction costs.The increase in operating income is reflected in:(1)digital transformation promotes enterprise product innovation;(2)digital transformation promotes market penetration;(3)Digital transformation broadens sales channels.Reducing transaction costs includes:(1)digital marketing reducing marketing costs;(2)Improve efficiency and reduce operating costs;(3)Intelligent manufacturing reduces labor costs.Based on the above analysis,the enlightenment that Yili’s digital transformation can obtain includes:first,digital transformation should grasp the needs of customers;Second,we should pay attention to the establishment and training of professional and technical teams;Third,use digital empowerment to improve enterprises’ digital transformation capabilities;Fourth,create a corporate culture that values digital transformation.