Research On The Optimization Of Business And Financial Integration Of R Grou

With the continuous development and wide application of Internet technology,the business management and business model of enterprises have undergone tremendous changes.Competition is no longer limited to the quality and cost of products,but more concerned about the overall value of enterprises.Financial management has also shifted from financing,investment and sharing as the core,to the industry-finance integration model with “Big Smart Mobile Cloud” as the technology support and shared services as the platform,which has opened a new chapter of financial management.The integration of industry and finance is the core of the future development of enterprises.It is not only the inevitable requirement of the development of the times,but also the profound understanding of business behavior and corporate management by social and economic organizations.It can not only help enterprises achieve business development,value creation and collaborative symbiosis,but also break the boundaries of occupation,position and function.Therefore,it is extremely important to study the integration of industry and finance.This paper selects R Group Company as the case study object,aiming to explore the actual situation of R Group Company’s current industry finance integration application,analyze the current situation of R Group’s industry finance integration by providing data and cases,identify the existing problems,and propose optimization plans from the aspects of organizational structure,talent management,process reengineering,information system application,etc.,to find the industry finance integration mode and path suitable for R Group’s actual situation,It helps to improve the financial management level of R Group,strengthen its internal control management,and promote the transformation and upgrading of R Group’s financial management.This article summarizes the valuable experience accumulated by R Group Company in implementing the integration of industry and finance from the perspective of practical operations,proposes effective optimization suggestions,and provides important reference value for the theoretical and practical research of enterprise industry and finance integration.It provides reference for small and medium-sized enterprises in China that have not yet implemented industry and finance integration,and also provides guidance for future theoretical and practical research.