Research On The Competitive Strategy Of Shaanxi YL Textile Grou

China’s economy is heavily reliant upon the textile sector,while the hotel linen sector is a distinct subdivision of the textile industry.With the rapid development of the national hotel and accommodation industry in recent years,it has made rapid progress,and the market scale is expected to expand further and break through the 100 billion level.Although the COVID-19 has made the hotel guest room linen industry experience a"severe winter",it has also conducted a thorough "shuffle" of enterprises in the industry.After this round of survival,the competition among hotel room linen enterprises will be more intense.Shaanxi YL Textile Group Co.,Ltd.is the focus of this paper.The research object.Established in July 2002 and currently ranked first in the hotel room linen industry,the firm stands tall.At present,after more than 20 years of development,the company has entered a bottleneck period,with slow business growth,weak market expansion and vague competitive advantage.In the final analysis,the company has not complied with the market changes of the new era and new situation,optimized,improved and effectively implemented the company’s competitive strategy,resulting in the company’s failure to create a core competitive advantage and unable to effectively cope with the increasingly fierce market competition environment.In the process of research,firstly,by analyzing the macro environment of the textile industry,as well as the hotel room linen industry in which Shaanxi YL Textile Group Company is located,and the development status of the enterprise itself,it is clear that the research and development of the enterprise’s competitive strategy and the promotion of effective implementation have certain practical guiding significance,and then by comparing the research status at home and abroad,it is clear about the corresponding research content and research methods;Secondly,it briefly explains the relevant theories of enterprise strategic management and competitive strategy used in the research process;Thirdly,The enterprise’s external environment is examined by employing the PEST model and Porter’s five forces model,with a concentration on the examination of both the internal and external environment of the company.From the viewpoint of resources and capabilities,an analysis of the internal environment of the enterprise is conducted,with the internal value chain model employed and two evaluation matrix models utilized for evaluation.At long last,the enterprise’s strategic objective p was amalgamated.At the same time,the methods and steps for effective implementation of the competitive strategy and several safeguard measures are proposed.Shaanxi YL Textile Group has been greatly aided by the findings of this research in order to better understand its competitive plan and effectively advance its successful execution.The company can be bolstered by powerful backing to sustain its competitive edge in the sector and surmount the impediment of progress.