Research On Marketing Strategy Of XS Hemp Textile Enterprises

The further development of economic globalization, the textile industry has also become one of the most globalised industry, market competition will be more intense. Leave the marketing to the development of an enterprise. Marketing strategy for enterprise is the valuable marketing development, the right marketing strategy will provide enterprises with the marketing efficiency, to achieve its rapid development. A green product title and natural health care function of hemp textile market potential is tremendous, broad prospects for development.Linen textile products in China marketing research will be directly related to the healthy development of linen textile industry in the future.This paper through the literature research, constantly, reading and collection of the domestic and foreign relevant theories about marketing. And combining the current status of linen textile product market at home and abroad, summarizes the development model of linen textile product marketing strategy at home and abroad and the advanced experience, and then in this paper, the problem of linen textile product marketing in our country to conduct a comprehensive analysis. Finally, the comprehensive investigation of XS company operating status, marketing model, on the basis of with the examples of XS company for XS company in marketing is analyzed, the main problems in from the perspective of marketing strategy based on product strategy, channel strategy, price strategy, promotion strategy of marketing methods, such as research on the problems facing concrete improve strategies and the feasibility of the plan is put forward. This paper hope through the study of linen textile product marketing strategy in China, can provide reference opinions on the future development of XS company, at the same time hope that through the study of XS company in terms of marketing strategy, can provide a reference for other linen textile enterprises.